How popular isNew Holland in search?
In September 2026, there were an estimated 342K branded searches for New Holland worldwide which is down 20.3% over the last 12 months. New Holland holds 22.5% estimated Share of Search among farm equipment brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere65.9%
New Holland22.5%
Fendt10.9%
Gehl0.65%
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Which farm equipment brands compete with New Holland?
Share of Search by month for John Deere, New Holland, Fendt. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | New Holland | Fendt | Gehl |
|---|---|---|---|---|
| Oct 2025 | 59.4% | 25.4% | 14.6% | 0.59% |
| Nov 2025 | 59.8% | 24.9% | 14.7% | 0.59% |
| Dec 2025 | 61.8% | 25.3% | 12.4% | 0.5% |
| Jan 2026 | 61.4% | 25.6% | 12.3% | 0.61% |
| Feb 2026 | 65.6% | 23% | 10.8% | 0.65% |
| Mar 2026 | 64% | 22.4% | 12.9% | 0.63% |
| Apr 2026 | 65.6% | 23% | 10.8% | 0.65% |
| May 2026 | 65.1% | 23.5% | 10.7% | 0.64% |
| Jun 2026 | 64.5% | 24.2% | 10.6% | 0.64% |
| Jul 2026 | 63.7% | 23% | 12.8% | 0.52% |
| Aug 2026 | 65.6% | 23% | 10.8% | 0.53% |
| Sep 2026 | 65.9% | 22.5% | 10.9% | 0.65% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.9% | 1M | 0% | +0.3 points | |
| 2, held 2nd | 22.5% | 342K | -2.6% | -0.5 points | |
| 3, held 3rd | 10.9% | 165K | 0% | +0.1 points | |
| 4, held 4th | 0.65% | 9.9K | +22.2% | +0.1 points |
65.9%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.
22.5%
Held 2nd. 342K estimated branded searches, -2.6% vs prior month. Share -0.5 points.
3.
Fendt10.9%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Gehl0.65%
Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between New Holland and its closest rivals
How has branded search demand for New Holland changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for New Holland worldwide fell from 429K to 342K.
- Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm equipment brands worldwide decreased from 25.4% to 22.5%.
- Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm equipment brands worldwide peaked at 25.6% in January 2026 and was lowest at 22.4% in March 2026.
How did search popularity change for farm equipment brands worldwide in September 2026?
2 changes
New Holland’s estimated Share of Search among farm equipment brands worldwide has lost ground for 3 months in a row, from 24.2% to 22.5% in September 2026.
Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.
Where does New Holland compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tractor brands | 4th of 7 | 11.2% | Show ranking |
| Potato harvester brands | 4th of 5 | 12.4% | Show ranking |
| Compact tractor brands | 4th of 5 | 12.6% | Show ranking |
| Farm machinery brands | 3rd of 6 | 18.1% | Show ranking |
| Farm tractors brands | 3rd of 4 | 19.5% | Show ranking |
| Farm equipment brands | 2nd of 4 | 22.5% | Shown above |
How is New Holland measured?
Brandwave collects information about searches that people make online using New Holland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- new holland
- new holland tractor
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Is New Holland your brand?
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