Lockwood vs New Holland:Which is searched more?
In September 2026, New Holland had more branded searches than Lockwood among potato harvester brands worldwide. New Holland was estimated to have 342K branded searches compared to Lockwood’s 49.5K, and held a 12.4% Share of Search versus Lockwood’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lockwood or New Holland?
Compare the potato harvester brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Holland, Lockwood. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | Lockwood |
|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 25.8% | 17.2% | 16.4% | 2.3% |
| Nov 2025 | 39.7% | 26.7% | 14.6% | 16.6% | 2.4% |
| Dec 2025 | 37.6% | 30.9% | 13.8% | 15.4% | 2.3% |
| Jan 2026 | 37.5% | 30.8% | 13.8% | 15.6% | 2.3% |
| Feb 2026 | 38.6% | 31.8% | 14.2% | 13.5% | 1.9% |
| Mar 2026 | 37.3% | 30.7% | 16.8% | 13.1% | 2.3% |
| Apr 2026 | 37.4% | 30.8% | 16.8% | 13.1% | 1.9% |
| May 2026 | 37.3% | 30.7% | 16.8% | 13.5% | 1.8% |
| Jun 2026 | 39.3% | 26.4% | 17.7% | 14.7% | 1.9% |
| Jul 2026 | 40.8% | 27.4% | 15% | 14.7% | 2% |
| Aug 2026 | 38.6% | 31.8% | 14.2% | 13.5% | 1.9% |
| Sep 2026 | 36.2% | 36.2% | 13.3% | 12.4% | 1.8% |
How has the Lockwood and New Holland comparison changed over the last 12 months?
3 findings
- New Holland was ahead of Lockwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lockwood’s estimated Share of Search among potato harvester brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, New Holland’s estimated Share of Search among potato harvester brands worldwide moved from 16.4% to 12.4%, and its estimated monthly branded searches moved from 429K to 342K.
How did search popularity change for potato harvester brands worldwide in September 2026?
2 changes
In September 2026, New Holland lost estimated Share of Search among potato harvester brands worldwide, from 13.5% to 12.4%.
Estimated monthly branded searches for Lockwood worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among potato harvester brands
John Deere vs Massey Ferguson: compare search popularityJohn Deere vs Kubota: compare search popularity
- John Deere vs New Holland: compare search popularity
- Massey Ferguson vs New Holland: compare search popularity
- Kubota vs New Holland: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Lockwood’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lockwood
1 branded search term
- lockwood
New Holland
2 branded search terms
- new holland
- new holland tractor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.