How popular isLockwood in search?
In September 2026, there were an estimated 49.5K branded searches for Lockwood worldwide which is down 18.2% over the last 12 months. Lockwood holds 1.8% estimated Share of Search among potato Harvester brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere36.2%
Massey Ferguson36.2%Kubota13.3%
New Holland12.4%
Lockwood1.8%
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Which potato Harvester brands compete with Lockwood?
Share of Search by month for John Deere, Massey Ferguson, Kubota, New Holland, Lockwood. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | Lockwood |
|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 25.8% | 17.2% | 16.4% | 2.3% |
| Nov 2025 | 39.7% | 26.7% | 14.6% | 16.6% | 2.4% |
| Dec 2025 | 37.6% | 30.9% | 13.8% | 15.4% | 2.3% |
| Jan 2026 | 37.5% | 30.8% | 13.8% | 15.6% | 2.3% |
| Feb 2026 | 38.6% | 31.8% | 14.2% | 13.5% | 1.9% |
| Mar 2026 | 37.3% | 30.7% | 16.8% | 13.1% | 2.3% |
| Apr 2026 | 37.4% | 30.8% | 16.8% | 13.1% | 1.9% |
| May 2026 | 37.3% | 30.7% | 16.8% | 13.5% | 1.8% |
| Jun 2026 | 39.3% | 26.4% | 17.7% | 14.7% | 1.9% |
| Jul 2026 | 40.8% | 27.4% | 15% | 14.7% | 2% |
| Aug 2026 | 38.6% | 31.8% | 14.2% | 13.5% | 1.9% |
| Sep 2026 | 36.2% | 36.2% | 13.3% | 12.4% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.2% | 1M | 0% | -2.4 points | |
| 2, held 2nd | 36.2% | 1M | +21.5% | +4.5 points | |
| 3, held 3rd | 13.3% | 368K | 0% | -0.9 points | |
| 4, held 4th | 12.4% | 342K | -2.6% | -1.1 points | |
| 5, held 5th | 1.8% | 49.5K | 0% | -0.1 points |
36.2%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.4 points.
36.2%
Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.5 points.
3.
13.3%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.
12.4%
Held 4th. 342K estimated branded searches, -2.6% vs prior month. Share -1.1 points.
5.
Lockwood1.8%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Lockwood and its closest rivals
Every comparison with Lockwood
7 comparisons
How has branded search demand for Lockwood changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lockwood worldwide fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Lockwood’s estimated Share of Search among potato Harvester brands worldwide decreased from 2.3% to 1.8%.
How did search popularity change for potato Harvester brands worldwide in September 2026?
5 changes
In September 2026, Massey Ferguson gained estimated Share of Search among potato Harvester brands worldwide, from 31.8% to 36.2%.
In September 2026, John Deere lost estimated Share of Search among potato Harvester brands worldwide, from 38.6% to 36.2%.
In September 2026, New Holland lost estimated Share of Search among potato Harvester brands worldwide, from 13.5% to 12.4%.
In September 2026, Kubota lost estimated Share of Search among potato Harvester brands worldwide, from 14.2% to 13.3%.
Estimated monthly branded searches for Lockwood worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Lockwood compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Potato Harvester brands | 5th of 5 | 1.8% | Shown above |
| Door lock brands | 3rd of 4 | 7.2% | Show ranking |
How is Lockwood measured?
Brandwave collects information about searches that people make online using Lockwood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lockwood
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Is Lockwood your brand?
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