Kubota vs Lockwood:Which is searched more?
In September 2026, Kubota had more branded searches than Lockwood among potato harvester brands worldwide. Kubota was estimated to have 368K branded searches compared to Lockwood’s 49.5K, and held a 13.3% Share of Search versus Lockwood’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kubota or Lockwood?
Compare the potato harvester brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kubota, Lockwood. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | Lockwood |
|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 25.8% | 17.2% | 16.4% | 2.3% |
| Nov 2025 | 39.7% | 26.7% | 14.6% | 16.6% | 2.4% |
| Dec 2025 | 37.6% | 30.9% | 13.8% | 15.4% | 2.3% |
| Jan 2026 | 37.5% | 30.8% | 13.8% | 15.6% | 2.3% |
| Feb 2026 | 38.6% | 31.8% | 14.2% | 13.5% | 1.9% |
| Mar 2026 | 37.3% | 30.7% | 16.8% | 13.1% | 2.3% |
| Apr 2026 | 37.4% | 30.8% | 16.8% | 13.1% | 1.9% |
| May 2026 | 37.3% | 30.7% | 16.8% | 13.5% | 1.8% |
| Jun 2026 | 39.3% | 26.4% | 17.7% | 14.7% | 1.9% |
| Jul 2026 | 40.8% | 27.4% | 15% | 14.7% | 2% |
| Aug 2026 | 38.6% | 31.8% | 14.2% | 13.5% | 1.9% |
| Sep 2026 | 36.2% | 36.2% | 13.3% | 12.4% | 1.8% |
How has the Kubota and Lockwood comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Lockwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among potato harvester brands worldwide moved from 17.2% to 13.3%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Lockwood’s estimated Share of Search among potato harvester brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for potato harvester brands worldwide in September 2026?
2 changes
In September 2026, Kubota lost estimated Share of Search among potato harvester brands worldwide, from 14.2% to 13.3%.
Estimated monthly branded searches for Lockwood worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among potato harvester brands
John Deere vs Massey Ferguson: compare search popularityJohn Deere vs Kubota: compare search popularity
John Deere vs New Holland: compare search popularity- Massey Ferguson vs New Holland: compare search popularity
- Kubota vs New Holland: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Kubota’s and Lockwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.