Brandwave

Farm tractors brands:Which are searched most?

In September 2026, John Deere was the most searched among farm tractors brands worldwide, with an estimated 1M branded searches and 57.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere57.2%
  2. Kubota21%
  3. New Holland19.5%
  4. Case2.2%

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Share of SearchLeaderboard

Compare the farm tractors brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among farm tractors brands worldwide, by month

Share of Search by month for John Deere, Kubota, New Holland, Case. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereKubotaNew HollandCase
Oct 202551.7%23.3%22.2%2.8%
Nov 202554.6%20.1%22.8%2.5%
Dec 202554.9%20.2%22.4%2.5%
Jan 202654.6%20.1%22.8%2.6%
Feb 202656.8%20.9%19.9%2.3%
Mar 202654.1%24.3%19%2.6%
Apr 202654.1%24.4%19%2.5%
May 202653.8%24.2%19.5%2.5%
Jun 202653.4%24%20%2.5%
Jul 202656.5%20.8%20.4%2.3%
Aug 202656.9%20.9%19.9%2.3%
Sep 202657.2%21%19.5%2.2%

This month’s ranking, September 2026

  1. 1.John Deere

    57.2%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Kubota

    21%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.New Holland

    19.5%

    Held 3rd. 342K estimated branded searches, -2.6% vs prior month. Share -0.4 points.

  4. 4.Case

    2.2%

    Held 4th. 39K estimated branded searches, -2.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among farm tractors brands worldwide?

In September 2026, John Deere was the most searched among farm tractors brands worldwide, with an estimated 1M branded searches and 57.2% estimated Share of Search within this set. Kubota is in 2nd place, 36.1 percentage points behind at 21% Share of Search.

Global farm tractors brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
John Deere51.7% → 57.2%57.2%Sep 202651.7%Oct 20251st
Kubota23.3% → 21%24.4%Apr 202620.1%Jan 20262nd
New Holland22.2% → 19.5%22.8%Nov 202519%Mar 20263rd
Case2.8% → 2.2%2.8%Oct 20252.2%Sep 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among farm tractors brands worldwide increased from 51.7% to 57.2%.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among farm tractors brands worldwide decreased from 23.3% to 21%.
  • Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm tractors brands worldwide decreased from 22.2% to 19.5%.
  • Across the 12 months ending September 2026, Case’s estimated Share of Search among farm tractors brands worldwide decreased from 2.8% to 2.2%.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among farm tractors brands worldwide peaked at 24.4% in April 2026 and was lowest at 20.1% in January 2026.
  • Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm tractors brands worldwide peaked at 22.8% in November 2025 and was lowest at 19% in March 2026.

How did search popularity change for farm tractors brands worldwide in September 2026?

  1. John Deere’s estimated Share of Search among farm tractors brands worldwide has gained ground for 3 months in a row, from 53.4% to 57.2% in September 2026.

  2. Estimated monthly branded searches for Case worldwide fell 27.6% over 12 measured months, from 53.9K to 39K in September 2026.

  3. Estimated monthly branded searches for New Holland worldwide fell 20.3% over 12 measured months, from 429K to 342K in September 2026.

  4. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

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