How popular isJohn Deere in search?
In September 2026, there were an estimated 1M branded searches for John Deere worldwide which held steady over the last 12 months. John Deere holds 58.5% estimated Share of Search among farm tractors brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere58.5%
Kubota21.5%
New Holland20%
Case—
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Which farm tractors brands compete with John Deere?
Share of Search by month for John Deere, Kubota, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | New Holland | Case |
|---|---|---|---|---|
| Oct 2025 | 53.2% | 24% | 22.8% | — |
| Nov 2025 | 56% | 20.6% | 23.4% | — |
| Dec 2025 | 56.3% | 20.7% | 23% | — |
| Jan 2026 | 56% | 20.6% | 23.4% | — |
| Feb 2026 | 58.2% | 21.4% | 20.4% | — |
| Mar 2026 | 55.5% | 25% | 19.5% | — |
| Apr 2026 | 55.5% | 25% | 19.5% | — |
| May 2026 | 55.2% | 24.8% | 20% | — |
| Jun 2026 | 54.8% | 24.7% | 20.5% | — |
| Jul 2026 | 57.8% | 21.3% | 20.9% | — |
| Aug 2026 | 58.2% | 21.4% | 20.4% | — |
| Sep 2026 | 58.5% | 21.5% | 20% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.5% | 1M | 0% | +0.3 points | |
| 2, held 2nd | 21.5% | 368K | 0% | +0.1 points | |
| 3, held 3rd | 20% | 342K | -2.6% | -0.4 points | |
| —, not measured this month | — | — | — | — |
58.5%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
21.5%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
20%
Held 3rd. 342K estimated branded searches, -2.6% vs prior month. Share -0.4 points.
—.
Case—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between John Deere and its closest rivals
Every comparison with John Deere
38 comparisons
- Honda vs John Deere
- Husqvarna vs John Deere
- John Deere vs Massey Ferguson
- John Deere vs Milwaukee
- John Deere vs Oregon
- John Deere vs Ryobi
- Case vs John Deere
- John Deere vs Mahindra
- John Deere vs Toro
- John Deere vs Kubota
- John Deere vs New Holland
- Craftsman vs John Deere
- Bosch vs John Deere
- Fiskars vs John Deere
- John Deere vs Rotary
- Fendt vs John Deere
- Granular vs John Deere
- John Deere vs Trimble
- CLAAS vs John Deere
- Greenworks vs John Deere
- John Deere vs Stens
- Case IH vs John Deere
- John Deere vs MTD
- John Deere vs Lockwood
- John Deere vs Topcon
- John Deere vs Troy-Bilt
- Bobcat vs John Deere
- Gehl vs John Deere
- Jacobsen vs John Deere
- Forest Master vs John Deere
- Climate FieldView vs John Deere
- Agrivi vs John Deere
- Caterpillar vs John Deere
- Champion vs John Deere
- Frontier vs John Deere
- Ag Leader vs John Deere
- AGCO vs John Deere
- Farmers Edge vs John Deere
How has branded search demand for John Deere changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for John Deere worldwide held steady at 1M.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among farm tractors brands worldwide increased from 53.2% to 58.5%.
How did search popularity change for farm tractors brands worldwide in September 2026?
3 changes
John Deere’s estimated Share of Search among farm tractors brands worldwide has gained ground for 3 months in a row, from 54.8% to 58.5% in September 2026.
Estimated monthly branded searches for New Holland worldwide fell 20.3% over 12 measured months, from 429K to 342K in September 2026.
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Where does John Deere compete?
How is John Deere measured?
Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- john deere
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Is John Deere your brand?
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