How popular isKubota in search?
In September 2026, there were an estimated 368K branded searches for Kubota worldwide which is down 18.2% over the last 12 months. Kubota holds 21% estimated Share of Search among farm tractors brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere57.2%
Kubota21%
New Holland19.5%
Case2.2%
Follow Kubota and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which farm tractors brands compete with Kubota?
Share of Search by month for John Deere, Kubota, New Holland, Case. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | New Holland | Case |
|---|---|---|---|---|
| Oct 2025 | 51.7% | 23.3% | 22.2% | 2.8% |
| Nov 2025 | 54.6% | 20.1% | 22.8% | 2.5% |
| Dec 2025 | 54.9% | 20.2% | 22.4% | 2.5% |
| Jan 2026 | 54.6% | 20.1% | 22.8% | 2.6% |
| Feb 2026 | 56.8% | 20.9% | 19.9% | 2.3% |
| Mar 2026 | 54.1% | 24.3% | 19% | 2.6% |
| Apr 2026 | 54.1% | 24.4% | 19% | 2.5% |
| May 2026 | 53.8% | 24.2% | 19.5% | 2.5% |
| Jun 2026 | 53.4% | 24% | 20% | 2.5% |
| Jul 2026 | 56.5% | 20.8% | 20.4% | 2.3% |
| Aug 2026 | 56.9% | 20.9% | 19.9% | 2.3% |
| Sep 2026 | 57.2% | 21% | 19.5% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.2% | 1M | 0% | +0.3 points | |
| 2, held 2nd | 21% | 368K | 0% | +0.1 points | |
| 3, held 3rd | 19.5% | 342K | -2.6% | -0.4 points | |
| 4, held 4th | 2.2% | 39K | -2.5% | 0 points |
57.2%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
21%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
19.5%
Held 3rd. 342K estimated branded searches, -2.6% vs prior month. Share -0.4 points.
4.
Case2.2%
Held 4th. 39K estimated branded searches, -2.5% vs prior month. Share 0 points.
Compare search popularity between Kubota and its closest rivals
Every comparison with Kubota
22 comparisons
- Husqvarna vs Kubota
- John Deere vs Kubota
- Kubota vs Mahindra
- Kubota vs Massey Ferguson
- Kubota vs Ryobi
- Kubota vs New Holland
- Fendt vs Kubota
- Kubota vs Toro
- Honda Power Equipment vs Kubota
- CLAAS vs Kubota
- Greenworks vs Kubota
- Case IH vs Kubota
- Kubota vs Lockwood
- Case vs Kubota
- Caterpillar vs Kubota
- Gehl vs Kubota
- Bobcat vs Kubota
- Kubota vs Takeuchi
- Kubota vs Yanmar
- AGCO vs Kubota
- Frontier vs Kubota
- Komatsu vs Kubota
How has branded search demand for Kubota changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kubota worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among farm tractors brands worldwide decreased from 23.3% to 21%.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among farm tractors brands worldwide peaked at 24.4% in April 2026 and was lowest at 20.1% in January 2026.
How did search popularity change for farm tractors brands worldwide in September 2026?
4 changes
John Deere’s estimated Share of Search among farm tractors brands worldwide has gained ground for 3 months in a row, from 53.4% to 57.2% in September 2026.
Estimated monthly branded searches for Case worldwide fell 27.6% over 12 measured months, from 53.9K to 39K in September 2026.
Estimated monthly branded searches for New Holland worldwide fell 20.3% over 12 measured months, from 429K to 342K in September 2026.
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Where does Kubota compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Riding lawn mower brands | 4th of 7 | 10.5% | Show ranking |
| Tractor brands | 3rd of 7 | 12.1% | Show ranking |
| Potato harvester brands | 3rd of 5 | 13.3% | Show ranking |
| Compact tractor brands | 3rd of 5 | 13.5% | Show ranking |
| Disc harrow brands | 3rd of 4 | 18% | Show ranking |
| Farm machinery brands | 2nd of 6 | 19.5% | Show ranking |
| Farm tractors brands | 2nd of 4 | 21% | Shown above |
| Zero turn mowers brands | 2nd of 4 | 24.5% | Show ranking |
| Skid steer brands | 2nd of 6 | 25.5% | Show ranking |
| Forestry mulcher brands | 2nd of 4 | 26.7% | Show ranking |
| Brush hog brands | 2nd of 3 | 26.7% | Show ranking |
| Tree spade attachment brands | 2nd of 3 | 26.7% | Show ranking |
| Mini excavators | 1st of 6 | 92.8% | Show ranking |
How is Kubota measured?
Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kubota
Do you work for Kubota? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kubota your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.