Kubota vs New Holland:Which is searched more?
In September 2026, Kubota had more branded searches than New Holland among farm tractors brands worldwide. Kubota was estimated to have 368K branded searches compared to New Holland’s 342K, and held a 21% Share of Search versus New Holland’s 19.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kubota or New Holland?
Compare the farm tractors brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kubota, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | New Holland | Case |
|---|---|---|---|---|
| Oct 2025 | 51.7% | 23.3% | 22.2% | 2.8% |
| Nov 2025 | 54.6% | 20.1% | 22.8% | 2.5% |
| Dec 2025 | 54.9% | 20.2% | 22.4% | 2.5% |
| Jan 2026 | 54.6% | 20.1% | 22.8% | 2.6% |
| Feb 2026 | 56.8% | 20.9% | 19.9% | 2.3% |
| Mar 2026 | 54.1% | 24.3% | 19% | 2.6% |
| Apr 2026 | 54.1% | 24.4% | 19% | 2.5% |
| May 2026 | 53.8% | 24.2% | 19.5% | 2.5% |
| Jun 2026 | 53.4% | 24% | 20% | 2.5% |
| Jul 2026 | 56.5% | 20.8% | 20.4% | 2.3% |
| Aug 2026 | 56.9% | 20.9% | 19.9% | 2.3% |
| Sep 2026 | 57.2% | 21% | 19.5% | 2.2% |
How has the Kubota and New Holland comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: New Holland took it in November 2025, Kubota took it in February 2026.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among farm tractors brands worldwide moved from 23.3% to 21%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm tractors brands worldwide moved from 22.2% to 19.5%, and its estimated monthly branded searches moved from 429K to 342K.
How did search popularity change for farm tractors brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for New Holland worldwide fell 20.3% over 12 measured months, from 429K to 342K in September 2026.
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Other head-to-heads among farm tractors brands
How each brand is measured
Brandwave collects information about searches that people make online using Kubota’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kubota
1 branded search term
- kubota
New Holland
2 branded search terms
- new holland
- new holland tractor
Put your own brand in this comparison
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