Case vs John Deere:Which is searched more?
In September 2026, John Deere had more branded searches than Case among farm tractors brands worldwide. John Deere was estimated to have 1M branded searches compared to Case’s 39K, and held a 57.2% Share of Search versus Case’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Case or John Deere?
Compare the farm tractors brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John Deere, Case. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | New Holland | Case |
|---|---|---|---|---|
| Oct 2025 | 51.7% | 23.3% | 22.2% | 2.8% |
| Nov 2025 | 54.6% | 20.1% | 22.8% | 2.5% |
| Dec 2025 | 54.9% | 20.2% | 22.4% | 2.5% |
| Jan 2026 | 54.6% | 20.1% | 22.8% | 2.6% |
| Feb 2026 | 56.8% | 20.9% | 19.9% | 2.3% |
| Mar 2026 | 54.1% | 24.3% | 19% | 2.6% |
| Apr 2026 | 54.1% | 24.4% | 19% | 2.5% |
| May 2026 | 53.8% | 24.2% | 19.5% | 2.5% |
| Jun 2026 | 53.4% | 24% | 20% | 2.5% |
| Jul 2026 | 56.5% | 20.8% | 20.4% | 2.3% |
| Aug 2026 | 56.9% | 20.9% | 19.9% | 2.3% |
| Sep 2026 | 57.2% | 21% | 19.5% | 2.2% |
How has the Case and John Deere comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Case in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Case’s estimated Share of Search among farm tractors brands worldwide moved from 2.8% to 2.2%, and its estimated monthly branded searches moved from 53.9K to 39K.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among farm tractors brands worldwide moved from 51.7% to 57.2%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for farm tractors brands worldwide in September 2026?
2 changes
John Deere’s estimated Share of Search among farm tractors brands worldwide has gained ground for 3 months in a row, from 53.4% to 57.2% in September 2026.
Estimated monthly branded searches for Case worldwide fell 27.6% over 12 measured months, from 53.9K to 39K in September 2026.
Other head-to-heads among farm tractors brands
How each brand is measured
Brandwave collects information about searches that people make online using Case’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Case
4 branded search terms
- case construction
- case farm
- case skid steer
- case tractor
John Deere
1 branded search term
- john deere
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