Brandwave

How popular isCase in search?

In September 2026, there were an estimated 39K branded searches for Case worldwide which is down 27.6% over the last 12 months. Case holds 2.2% estimated Share of Search among farm tractors brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere57.2%
  2. Kubota21%
  3. New Holland19.5%
  4. Case2.2%
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Which farm tractors brands compete with Case?

Case against farm tractors brands worldwide, by month

Share of Search by month for John Deere, Kubota, New Holland, Case. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereKubotaNew HollandCase
Oct 202551.7%23.3%22.2%2.8%
Nov 202554.6%20.1%22.8%2.5%
Dec 202554.9%20.2%22.4%2.5%
Jan 202654.6%20.1%22.8%2.6%
Feb 202656.8%20.9%19.9%2.3%
Mar 202654.1%24.3%19%2.6%
Apr 202654.1%24.4%19%2.5%
May 202653.8%24.2%19.5%2.5%
Jun 202653.4%24%20%2.5%
Jul 202656.5%20.8%20.4%2.3%
Aug 202656.9%20.9%19.9%2.3%
Sep 202657.2%21%19.5%2.2%

  1. 1.John Deere

    57.2%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Kubota

    21%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.New Holland

    19.5%

    Held 3rd. 342K estimated branded searches, -2.6% vs prior month. Share -0.4 points.

  4. 4.Case

    2.2%

    Held 4th. 39K estimated branded searches, -2.5% vs prior month. Share 0 points.

Compare search popularity between Case and its closest rivals

Every comparison with Case

How has branded search demand for Case changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Case worldwide fell from 53.9K to 39K.
  • Across the 12 months ending September 2026, Case’s estimated Share of Search among farm tractors brands worldwide decreased from 2.8% to 2.2%.

How did search popularity change for farm tractors brands worldwide in September 2026?

  1. John Deere’s estimated Share of Search among farm tractors brands worldwide has gained ground for 3 months in a row, from 53.4% to 57.2% in September 2026.

  2. Estimated monthly branded searches for Case worldwide fell 27.6% over 12 measured months, from 53.9K to 39K in September 2026.

  3. Estimated monthly branded searches for New Holland worldwide fell 20.3% over 12 measured months, from 429K to 342K in September 2026.

  4. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Where does Case compete?

Case is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Farm tractors brands4th of 42.2%Shown above
Skid steer brands3rd of 62.7%Show ranking
Digger brands3rd of 511%Show ranking
Wheel loader brands1st of 847.4%Show ranking

How is Case measured?

Brandwave collects information about searches that people make online using Case’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • case construction
  • case farm
  • case skid steer
  • case tractor

Do you work for Case? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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