Brandwave

Frontier vs Kubota:Which is searched more?

In September 2026, Kubota had more branded searches than Frontier among disc harrow brands worldwide. Kubota was estimated to have 368K branded searches compared to Frontier’s 170, and held an 18% Share of Search versus Frontier’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among disc harrow brands worldwide in September 2026Which is more popular in search, Frontier or Kubota?
Frontier<0.01%170 searches
vs
Kubota18%368K searches

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Which is more popular in search, Frontier or Kubota?

Compare the disc harrow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Frontier and Kubota among disc harrow brands worldwide, by month

Share of Search by month for Kubota, Frontier. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereMahindraKubotaFrontier
Oct 202544%36.2%19.8%<0.01%
Nov 202545.6%37.6%16.8%<0.01%
Dec 202549%33%18%<0.01%
Jan 202645.6%37.6%16.8%<0.01%
Feb 202649%33%18%<0.01%
Mar 202647.1%31.7%21.2%<0.01%
Apr 202650%27.5%22.5%<0.01%
May 202647.1%31.7%21.2%<0.01%
Jun 202650%27.5%22.5%<0.01%
Jul 202649%33%18%<0.01%
Aug 202649%33%18%<0.01%
Sep 202649%33%18%<0.01%

How has the Frontier and Kubota comparison changed over the last 12 months?

  • Kubota was ahead of Frontier in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frontier’s estimated Share of Search among disc harrow brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 170.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among disc harrow brands worldwide moved from 19.8% to 18%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for disc harrow brands worldwide in September 2026?

  1. Estimated monthly branded searches for Frontier worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

  2. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Other head-to-heads among disc harrow brands

How each brand is measured

Brandwave collects information about searches that people make online using Frontier’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frontier

1 branded search term

  • frontier disc harrow

Kubota

1 branded search term

  • kubota

How the Brand Demand Index is measured

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