Kubota vs Mahindra:Which is searched more?
In September 2026, Mahindra had more branded searches than Kubota among disc harrow brands worldwide. Mahindra was estimated to have 673K branded searches compared to Kubota’s 368K, and held a 32.9% Share of Search versus Kubota’s 18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kubota or Mahindra?
Compare the disc harrow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mahindra, Kubota. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Mahindra | Kubota | Frontier |
|---|---|---|---|---|
| Oct 2025 | 43.9% | 36.1% | 19.8% | 0.17% |
| Nov 2025 | 45.6% | 37.5% | 16.8% | 0.17% |
| Dec 2025 | 48.9% | 32.9% | 18% | 0.18% |
| Jan 2026 | 45.6% | 37.5% | 16.8% | 0.17% |
| Feb 2026 | 48.9% | 32.9% | 18% | 0.18% |
| Mar 2026 | 47% | 31.6% | 21.2% | 0.22% |
| Apr 2026 | 49.9% | 27.5% | 22.5% | 0.13% |
| May 2026 | 47% | 31.7% | 21.2% | 0.12% |
| Jun 2026 | 50% | 27.5% | 22.5% | 0.09% |
| Jul 2026 | 48.9% | 32.9% | 18% | 0.1% |
| Aug 2026 | 48.9% | 32.9% | 18% | 0.1% |
| Sep 2026 | 48.9% | 32.9% | 18% | 0.13% |
How has the Kubota and Mahindra comparison changed over the last 12 months?
3 findings
- Mahindra was ahead of Kubota in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among disc harrow brands worldwide moved from 19.8% to 18%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Mahindra’s estimated Share of Search among disc harrow brands worldwide moved from 36.1% to 32.9%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for disc harrow brands worldwide in September 2026?
2 changes
Kubota’s estimated Share of Search among disc harrow brands worldwide has lost ground for 3 months in a row, from 22.5% to 18% in September 2026.
Estimated monthly branded searches for Mahindra worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Other head-to-heads among disc harrow brands
How each brand is measured
Brandwave collects information about searches that people make online using Kubota’s and Mahindra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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