Brandwave

Agtech:Which brands are most popular in search?

Granular and Trimble share the highest estimated Share of Search among agtech worldwide, at 48.9% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Granular48.9%
  2. Trimble48.9%
  3. Climate FieldView1.6%
  4. John Deere0.36%
  5. Farmers Edge0.32%
  6. Agrivi—

Follow agtech and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the agtech companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among agtech worldwide, by month

Share of Search by month for Granular, Trimble. The figures are in the table below the chart.

View monthly share of search table
MonthGranularTrimbleClimate FieldViewJohn DeereFarmers EdgeAgrivi
Oct 202539.1%58.2%1.9%0.29%0.46%—
Nov 202543.9%53.6%1.8%0.32%0.42%—
Dec 202543.9%53.8%1.4%0.35%0.52%—
Jan 202644%53.8%1.4%0.29%0.42%—
Feb 202644%53.8%1.4%0.33%0.42%—
Mar 202639.2%58.4%1.6%0.38%0.46%—
Apr 202643.7%53.4%2.1%0.32%0.42%—
May 202643.7%53.5%2.1%0.32%0.32%—
Jun 202643.9%53.6%1.8%0.42%0.29%—
Jul 202648.9%48.9%1.6%0.36%0.32%—
Aug 202648.9%48.9%1.6%0.36%0.32%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Granular

    48.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Trimble

    48.9%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Climate FieldView

    1.6%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.John Deere

    0.36%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Farmers Edge

    0.32%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Agrivi

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among agtech worldwide?

Granular and Trimble share the highest estimated Share of Search among agtech worldwide, at 48.9% in August 2026.

Global agtech, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Granular39.1% → 48.9%48.9%Jul 202639.1%Oct 20252nd → 1st
Trimble58.2% → 48.9%58.4%Mar 202648.9%Jul 20261st → 2nd
Climate FieldView1.9% → 1.6%2.1%May 20261.4%Feb 20263rd
John Deere0.29% → 0.36%0.42%Jun 20260.29%Jan 20265th → 4th
Farmers Edge0.46% → 0.32%0.52%Dec 20250.29%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide increased from 39.1% to 48.9%.
  • Across the 11 months ending August 2026, Trimble’s estimated Share of Search among agtech worldwide decreased from 58.2% to 48.9%.
  • Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide peaked at 48.9% in July 2026 and was lowest at 39.1% in October 2025.
  • Across the 11 months ending August 2026, Trimble’s estimated Share of Search among agtech worldwide peaked at 58.4% in March 2026 and was lowest at 48.9% in July 2026.
  • Across the 11 months ending August 2026, Granular rose from 2nd to 1st among agtech worldwide.
  • Across the 11 months ending August 2026, Trimble fell from 1st to 2nd among agtech worldwide.
  • Across the 11 months ending August 2026, John Deere rose from 5th to 4th among agtech worldwide.
  • Across the 11 months ending August 2026, Farmers Edge fell from 4th to 5th among agtech worldwide.
  • Across the 11 months ending August 2026, Climate FieldView and Agrivi held steady: their estimated Share of Search among agtech worldwide each moved less than 0.5 percentage points.

How did search popularity change for agtech worldwide in August 2026?

  1. Estimated monthly branded searches for Farmers Edge worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.

  2. Estimated monthly branded searches for Climate FieldView worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free