How popular isGranular in search?
In August 2026, there were an estimated 135K branded searches for Granular worldwide which held steady over the last 11 months. Granular holds 10.6% estimated Share of Search among agtech worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere78.4%
Granular10.6%
Trimble10.6%
Climate FieldView0.38%
Farmers Edge0.07%
Agrivi—
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Which agtech compete with Granular?
Share of Search by month for John Deere, Granular, Trimble. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Granular | Trimble | Climate FieldView | Farmers Edge | Agrivi |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.4% | 10% | 14.9% | 0.53% | 0.12% | — |
| Nov 2025 | 76.5% | 10.3% | 12.6% | 0.45% | 0.1% | — |
| Dec 2025 | 80% | 8.8% | 10.8% | 0.32% | 0.1% | — |
| Jan 2026 | 76.6% | 10.3% | 12.6% | 0.37% | 0.1% | — |
| Feb 2026 | 76.6% | 10.3% | 12.6% | 0.37% | 0.1% | — |
| Mar 2026 | 74.5% | 10% | 14.9% | 0.45% | 0.12% | — |
| Apr 2026 | 76.4% | 10.3% | 12.6% | 0.55% | 0.1% | — |
| May 2026 | 76.5% | 10.3% | 12.6% | 0.55% | 0.08% | — |
| Jun 2026 | 76.5% | 10.3% | 12.6% | 0.45% | 0.07% | — |
| Jul 2026 | 78.4% | 10.6% | 10.6% | 0.38% | 0.07% | — |
| Aug 2026 | 78.4% | 10.6% | 10.6% | 0.38% | 0.07% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.4% | 1M | 0% | 0 points | |
| 2, held 2nd | 10.6% | 135K | 0% | 0 points | |
| 3, held 3rd | 10.6% | 135K | 0% | 0 points | |
| 4, held 4th | 0.38% | 4.9K | 0% | 0 points | |
| 5, held 5th | 0.07% | 880 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
78.4%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Granular10.6%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Trimble10.6%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
0.38%
Held 4th. 4.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.07%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
—.
Agrivi—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Granular and its closest rivals
How has branded search demand for Granular changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Granular worldwide held steady at 135K.
- Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide increased from 10% to 10.6%.
- Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide peaked at 10.6% in July 2026 and was lowest at 8.8% in December 2025.
- Across the 11 months ending August 2026, Granular rose from 3rd to 2nd among agtech worldwide.
How did search popularity change for agtech worldwide in August 2026?
3 changes
Estimated monthly branded searches for Farmers Edge worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.
Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
Estimated monthly branded searches for Climate FieldView worldwide fell 32.1% over 11 measured months, from 7.2K to 4.9K in August 2026.
Where does Granular compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Agtech | 2nd of 6 | 10.6% | Shown above |
| Agronomy software | 1st of 5 | 67.4% | Show ranking |
| Farm management software | 1st of 5 | 93.4% | Show ranking |
How is Granular measured?
Brandwave collects information about searches that people make online using Granular’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- granular
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Is Granular your brand?
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