Agrian vs Granular:Which is more popular by branded search?
In August 2026, Granular had more branded searches than Agrian among agronomy software worldwide. Granular was estimated to have 135K branded searches compared to Agrian’s 60.5K, and held a 67.4% Share of Search versus Agrian’s 30.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Agrian or Granular?
Compare the software agronomists plan crops with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Granular, Agrian. The figures are in the table below the chart.
View monthly share of search table
| Month | Granular | Agrian | Agworld | Conservis | Croptracker |
|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 39.3% | 1.6% | 0.38% | 0.21% |
| Nov 2025 | 63.1% | 34.6% | 1.7% | 0.34% | 0.22% |
| Dec 2025 | 53.8% | 44.3% | 1.4% | 0.35% | 0.19% |
| Jan 2026 | 54% | 44% | 1.4% | 0.29% | 0.19% |
| Feb 2026 | 62.9% | 34.5% | 2.1% | 0.34% | 0.22% |
| Mar 2026 | 62.5% | 34.3% | 2.5% | 0.41% | 0.27% |
| Apr 2026 | 53.8% | 43.9% | 1.8% | 0.35% | 0.19% |
| May 2026 | 58.6% | 39.3% | 1.6% | 0.31% | 0.21% |
| Jun 2026 | 67.4% | 30.2% | 1.8% | 0.29% | 0.24% |
| Jul 2026 | 71.3% | 26.2% | 1.9% | 0.38% | 0.21% |
| Aug 2026 | 67.4% | 30.2% | 1.8% | 0.36% | 0.24% |
| Sep 2026 | — | — | — | — | — |
How has the Agrian and Granular comparison changed over the last 12 months?
3 findings
- Granular was ahead of Agrian in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Agrian’s estimated Share of Search among agronomy software worldwide moved from 39.3% to 30.2%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 11 months ending August 2026, Granular’s estimated Share of Search among agronomy software worldwide moved from 58.6% to 67.4%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for agronomy software worldwide in August 2026?
2 changes
In August 2026, Agrian gained estimated Share of Search among agronomy software worldwide, from 26.2% to 30.2%.
In August 2026, Granular lost estimated Share of Search among agronomy software worldwide, from 71.3% to 67.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Agrian’s and Granular’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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