Brandwave

How popular isGranular in search?

In August 2026, there were an estimated 135K branded searches for Granular worldwide which held steady over the last 11 months. Granular holds 48.9% estimated Share of Search among agtech worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Granular48.9%
  2. Trimble48.9%
  3. Climate FieldView1.6%
  4. John Deere0.36%
  5. Farmers Edge0.32%
  6. Agrivi—
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Where does Granular compete?

Granular is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Agtech1st of 648.9%Shown below
Agronomy software1st of 567.4%Show ranking
Farm management software1st of 593.7%Show ranking

Which agtech compete with Granular?

Granular against agtech worldwide, by month

Share of Search by month for Granular, Trimble. The figures are in the table below the chart.

View monthly share of search table
MonthGranularTrimbleClimate FieldViewJohn DeereFarmers EdgeAgrivi
Oct 202539.1%58.2%1.9%0.29%0.46%—
Nov 202543.9%53.6%1.8%0.32%0.42%—
Dec 202543.9%53.8%1.4%0.35%0.52%—
Jan 202644%53.8%1.4%0.29%0.42%—
Feb 202644%53.8%1.4%0.33%0.42%—
Mar 202639.2%58.4%1.6%0.38%0.46%—
Apr 202643.7%53.4%2.1%0.32%0.42%—
May 202643.7%53.5%2.1%0.32%0.32%—
Jun 202643.9%53.6%1.8%0.42%0.29%—
Jul 202648.9%48.9%1.6%0.36%0.32%—
Aug 202648.9%48.9%1.6%0.36%0.32%—
Sep 2026——————

  1. 1.Granular

    48.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Trimble

    48.9%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Climate FieldView

    1.6%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.John Deere

    0.36%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Farmers Edge

    0.32%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Agrivi

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Granular and its closest rivals

How has branded search demand for Granular changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Granular worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide increased from 39.1% to 48.9%.
  • Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide peaked at 48.9% in July 2026 and was lowest at 39.1% in October 2025.
  • Across the 11 months ending August 2026, Granular rose from 2nd to 1st among agtech worldwide.

How did search popularity change for agtech worldwide in August 2026?

  1. Estimated monthly branded searches for Farmers Edge worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.

  2. Estimated monthly branded searches for Climate FieldView worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

How is Granular measured?

Brandwave collects information about searches that people make online using Granular’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • granular

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How the Brand Demand Index is measured

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