Farmbrite vs Granular:Which is searched more?
In September 2026, Farmbrite had more branded searches than Granular among agtech worldwide. Farmbrite had about 1,000 branded searches, while Granular had 10. Farmbrite made up 0.08% of all agtech searches we track, and Granular accounted for <0.01%. These are worldwide searches for English-language branded terms.
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Is Farmbrite or Granular more popular in search?
Compare the agtech companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Farmbrite, Granular. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Trimble | AgriWebb | Cropin | Climate FieldView | Agworld | Agrivi | Farmbrite | Farmers Edge | Granular |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 16.3% | 0.8% | 0.53% | 0.58% | 0.29% | 0.23% | 0.13% | 0.13% | <0.01% |
| Nov 2025 | 83.7% | 13.8% | 0.68% | 0.55% | 0.49% | 0.3% | 0.2% | 0.13% | 0.11% | <0.01% |
| Dec 2025 | 86.1% | 11.6% | 0.7% | 0.57% | 0.34% | 0.25% | 0.21% | 0.14% | 0.11% | <0.01% |
| Jan 2026 | 83.8% | 13.8% | 0.68% | 0.55% | 0.4% | 0.3% | 0.2% | 0.13% | 0.11% | <0.01% |
| Feb 2026 | 83.7% | 13.8% | 0.68% | 0.55% | 0.4% | 0.37% | 0.2% | 0.13% | 0.11% | <0.01% |
| Mar 2026 | 81% | 16.3% | 0.66% | 0.66% | 0.49% | 0.44% | 0.23% | 0.13% | 0.13% | <0.01% |
| Apr 2026 | 83.5% | 13.8% | 0.68% | 0.68% | 0.6% | 0.37% | 0.2% | 0.11% | 0.11% | <0.01% |
| May 2026 | 83.6% | 13.8% | 0.68% | 0.68% | 0.6% | 0.3% | 0.2% | 0.11% | 0.08% | <0.01% |
| Jun 2026 | 83.7% | 13.8% | 0.68% | 0.68% | 0.49% | 0.3% | 0.16% | 0.08% | 0.07% | <0.01% |
| Jul 2026 | 85.9% | 11.6% | 0.7% | 0.7% | 0.42% | 0.31% | 0.16% | 0.11% | 0.08% | <0.01% |
| Aug 2026 | 86.1% | 11.6% | 0.7% | 0.57% | 0.42% | 0.31% | 0.14% | 0.11% | 0.08% | <0.01% |
| Sep 2026 | 83.8% | 13.8% | 0.68% | 0.55% | 0.5% | 0.3% | 0.2% | 0.08% | 0.07% | <0.01% |
How has the Farmbrite and Granular comparison changed over the last 12 months?
3 findings
- Farmbrite was ahead of Granular in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Farmbrite’s share of searches among agtech worldwide moved from 0.13% to 0.08%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Granular’s share of searches among agtech worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for agtech worldwide in September 2026?
1 change
Estimated monthly branded searches for Farmbrite worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Farmbrite’s and Granular’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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