John Deere vs Trimble:Which is searched more?
In September 2026, John Deere had more branded searches than Trimble among agtech worldwide. John Deere was estimated to have 1M branded searches compared to Trimble’s 165K, and held an 85.2% Share of Search versus Trimble’s 14.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, John Deere or Trimble?
Compare the agtech companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John Deere, Trimble. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Trimble | Climate FieldView | Agrivi | Farmers Edge | Granular |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 16.6% | 0.59% | 0.24% | 0.13% | <0.01% |
| Nov 2025 | 85.1% | 14% | 0.5% | 0.2% | 0.11% | <0.01% |
| Dec 2025 | 87.5% | 11.8% | 0.35% | 0.21% | 0.11% | <0.01% |
| Jan 2026 | 85.2% | 14.1% | 0.41% | 0.2% | 0.11% | <0.01% |
| Feb 2026 | 85.2% | 14.1% | 0.41% | 0.2% | 0.11% | <0.01% |
| Mar 2026 | 82.5% | 16.6% | 0.49% | 0.24% | 0.13% | <0.01% |
| Apr 2026 | 85% | 14% | 0.61% | 0.2% | 0.11% | <0.01% |
| May 2026 | 85.1% | 14% | 0.61% | 0.2% | 0.09% | <0.01% |
| Jun 2026 | 85.2% | 14.1% | 0.5% | 0.16% | 0.07% | <0.01% |
| Jul 2026 | 87.5% | 11.8% | 0.43% | 0.17% | 0.08% | <0.01% |
| Aug 2026 | 87.5% | 11.8% | 0.43% | 0.14% | 0.08% | <0.01% |
| Sep 2026 | 85.2% | 14.1% | 0.51% | 0.2% | 0.07% | <0.01% |
How has the John Deere and Trimble comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Trimble in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among agtech worldwide moved from 82.5% to 85.2%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Trimble’s estimated Share of Search among agtech worldwide moved from 16.6% to 14.1%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for agtech worldwide in September 2026?
2 changes
In September 2026, Trimble gained estimated Share of Search among agtech worldwide, from 11.8% to 14.1%.
In September 2026, John Deere lost estimated Share of Search among agtech worldwide, from 87.5% to 85.2%.
How each brand is measured
Brandwave collects information about searches that people make online using John Deere’s and Trimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
1 branded search term
- john deere
Trimble
1 branded search term
- trimble
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.