How popular isJohn Deere in search?
In August 2026, there were an estimated 1M branded searches for John Deere worldwide which held steady over the last 11 months. John Deere holds 78.4% estimated Share of Search among agtech worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere78.4%
Granular10.6%
Trimble10.6%
Climate FieldView0.38%
Farmers Edge0.07%
Agrivi—
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Which agtech compete with John Deere?
Share of Search by month for John Deere, Granular, Trimble. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Granular | Trimble | Climate FieldView | Farmers Edge | Agrivi |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.4% | 10% | 14.9% | 0.53% | 0.12% | — |
| Nov 2025 | 76.5% | 10.3% | 12.6% | 0.45% | 0.1% | — |
| Dec 2025 | 80% | 8.8% | 10.8% | 0.32% | 0.1% | — |
| Jan 2026 | 76.6% | 10.3% | 12.6% | 0.37% | 0.1% | — |
| Feb 2026 | 76.6% | 10.3% | 12.6% | 0.37% | 0.1% | — |
| Mar 2026 | 74.5% | 10% | 14.9% | 0.45% | 0.12% | — |
| Apr 2026 | 76.4% | 10.3% | 12.6% | 0.55% | 0.1% | — |
| May 2026 | 76.5% | 10.3% | 12.6% | 0.55% | 0.08% | — |
| Jun 2026 | 76.5% | 10.3% | 12.6% | 0.45% | 0.07% | — |
| Jul 2026 | 78.4% | 10.6% | 10.6% | 0.38% | 0.07% | — |
| Aug 2026 | 78.4% | 10.6% | 10.6% | 0.38% | 0.07% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.4% | 1M | 0% | 0 points | |
| 2, held 2nd | 10.6% | 135K | 0% | 0 points | |
| 3, held 3rd | 10.6% | 135K | 0% | 0 points | |
| 4, held 4th | 0.38% | 4.9K | 0% | 0 points | |
| 5, held 5th | 0.07% | 880 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
78.4%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Granular10.6%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Trimble10.6%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
0.38%
Held 4th. 4.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.07%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
—.
Agrivi—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between John Deere and its closest rivals
Every comparison with John Deere
22 comparisons
- Husqvarna vs John Deere
- Case vs John Deere
- John Deere vs Massey Ferguson
- John Deere vs Kubota
- John Deere vs New Holland
- John Deere vs Rotary
- Fendt vs John Deere
- Granular vs John Deere
- John Deere vs Trimble
- Case IH vs John Deere
- CLAAS vs John Deere
- John Deere vs Stens
- John Deere vs Topcon
- Bobcat vs John Deere
- Gehl vs John Deere
- John Deere vs Oregon
- Climate FieldView vs John Deere
- Caterpillar vs John Deere
- Ag Leader vs John Deere
- AGCO vs John Deere
- John Deere vs MTD
- Farmers Edge vs John Deere
How has branded search demand for John Deere changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for John Deere worldwide held steady at 1M.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among agtech worldwide increased from 74.4% to 78.4%.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among agtech worldwide peaked at 80% in December 2025 and was lowest at 74.4% in October 2025.
How did search popularity change for agtech worldwide in August 2026?
3 changes
Estimated monthly branded searches for Farmers Edge worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.
Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
Estimated monthly branded searches for Climate FieldView worldwide fell 32.1% over 11 measured months, from 7.2K to 4.9K in August 2026.
Where does John Deere compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tractor brands | 1st of 7 | 34% | Show ranking |
| Lawn mower blade brands | 2nd of 6 | 42% | Show ranking |
| Skid steer brands | 1st of 6 | 45.2% | Show ranking |
| Farm machinery brands | 1st of 6 | 51% | Show ranking |
| Agtech | 1st of 6 | 78.4% | Shown above |
| Precision agriculture platforms | 1st of 5 | 85.1% | Show ranking |
How is John Deere measured?
Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- deere com
- john deere
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