Granular vs John Deere:Which is more popular by branded search?
In August 2026, Granular had more branded searches than John Deere among agtech worldwide. Granular was estimated to have 135K branded searches compared to John Deere’s 1K, and held a 48.9% Share of Search versus John Deere’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Granular or John Deere?
Compare the agtech companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Granular, John Deere. The figures are in the table below the chart.
View monthly share of search table
| Month | Granular | Trimble | Climate FieldView | John Deere | Farmers Edge | Agrivi |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 58.2% | 1.9% | 0.29% | 0.46% | — |
| Nov 2025 | 43.9% | 53.6% | 1.8% | 0.32% | 0.42% | — |
| Dec 2025 | 43.9% | 53.8% | 1.4% | 0.35% | 0.52% | — |
| Jan 2026 | 44% | 53.8% | 1.4% | 0.29% | 0.42% | — |
| Feb 2026 | 44% | 53.8% | 1.4% | 0.33% | 0.42% | — |
| Mar 2026 | 39.2% | 58.4% | 1.6% | 0.38% | 0.46% | — |
| Apr 2026 | 43.7% | 53.4% | 2.1% | 0.32% | 0.42% | — |
| May 2026 | 43.7% | 53.5% | 2.1% | 0.32% | 0.32% | — |
| Jun 2026 | 43.9% | 53.6% | 1.8% | 0.42% | 0.29% | — |
| Jul 2026 | 48.9% | 48.9% | 1.6% | 0.36% | 0.32% | — |
| Aug 2026 | 48.9% | 48.9% | 1.6% | 0.36% | 0.32% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Granular and John Deere comparison changed over the last 12 months?
3 findings
- Granular was ahead of John Deere in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide moved from 39.1% to 48.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among agtech worldwide moved from 0.29% to 0.36%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for agtech worldwide in August 2026?
0 changes
Neither Granular nor John Deere moved beyond provider rounding among agtech in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Granular’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Granular
1 branded search term
- granular
John Deere
1 branded search term
- deere com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.