Granular vs Trimble Ag:Which is more popular by branded search?
In August 2026, Granular had more branded searches than Trimble Ag among farm management software worldwide. Granular was estimated to have 135K branded searches compared to Trimble Ag’s 720, and held a 93.7% Share of Search versus Trimble Ag’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Granular or Trimble Ag?
Compare the systems farms run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Granular, Trimble Ag. The figures are in the table below the chart.
View monthly share of search table
| Month | Granular | Climate FieldView | Agworld | Trimble Ag | FarmLogs |
|---|---|---|---|---|---|
| Oct 2025 | 91.8% | 4.5% | 2.4% | 0.68% | 0.6% |
| Nov 2025 | 92.6% | 3.7% | 2.5% | 0.6% | 0.6% |
| Dec 2025 | 93.3% | 3.1% | 2.5% | 0.61% | 0.61% |
| Jan 2026 | 93.4% | 3% | 2.5% | 0.61% | 0.5% |
| Feb 2026 | 92.8% | 3% | 3% | 0.69% | 0.49% |
| Mar 2026 | 91.3% | 3.7% | 3.7% | 0.88% | 0.49% |
| Apr 2026 | 91.4% | 4.5% | 3% | 0.68% | 0.49% |
| May 2026 | 91.9% | 4.5% | 2.5% | 0.68% | 0.49% |
| Jun 2026 | 92.9% | 3.7% | 2.5% | 0.5% | 0.41% |
| Jul 2026 | 93.6% | 3.1% | 2.5% | 0.5% | 0.33% |
| Aug 2026 | 93.7% | 3.1% | 2.5% | 0.5% | 0.27% |
| Sep 2026 | — | — | — | — | — |
How has the Granular and Trimble Ag comparison changed over the last 12 months?
3 findings
- Granular was ahead of Trimble Ag in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Granular’s estimated Share of Search among farm management software worldwide moved from 91.8% to 93.7%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Trimble Ag’s estimated Share of Search among farm management software worldwide moved from 0.68% to 0.5%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for farm management software worldwide in August 2026?
2 changes
Granular’s estimated Share of Search among farm management software worldwide has gained ground for 3 months in a row, from 91.9% to 93.7% in August 2026.
Estimated monthly branded searches for Trimble Ag worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Granular’s and Trimble Ag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Granular
1 branded search term
- granular
Trimble Ag
1 branded search term
- trimble ag
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.