Brandwave

Farm management software:Which brands are most popular in search?

In August 2026, Granular was the most searched among farm management software worldwide, with an estimated 135K branded searches and 93.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Granular93.7%
  2. Climate FieldView3.1%
  3. Agworld2.5%
  4. Trimble Ag0.5%
  5. FarmLogs0.27%

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Share of SearchLeaderboard

Compare the systems farms run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among farm management software worldwide, by month

Share of Search by month for Granular, Climate FieldView, Agworld. The figures are in the table below the chart.

View monthly share of search table
MonthGranularClimate FieldViewAgworldTrimble AgFarmLogs
Oct 202591.8%4.5%2.4%0.68%0.6%
Nov 202592.6%3.7%2.5%0.6%0.6%
Dec 202593.3%3.1%2.5%0.61%0.61%
Jan 202693.4%3%2.5%0.61%0.5%
Feb 202692.8%3%3%0.69%0.49%
Mar 202691.3%3.7%3.7%0.88%0.49%
Apr 202691.4%4.5%3%0.68%0.49%
May 202691.9%4.5%2.5%0.68%0.49%
Jun 202692.9%3.7%2.5%0.5%0.41%
Jul 202693.6%3.1%2.5%0.5%0.33%
Aug 202693.7%3.1%2.5%0.5%0.27%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Granular

    93.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Agworld

    2.5%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.FarmLogs

    0.27%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among farm management software worldwide?

In August 2026, Granular was the most searched among farm management software worldwide, with an estimated 135K branded searches and 93.7% estimated Share of Search within this set. Climate FieldView is in 2nd place, 90.6 percentage points behind at 3.1% Share of Search.

Global farm management software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Granular91.8% → 93.7%93.7%Aug 202691.3%Mar 20261st
Climate FieldView4.5% → 3.1%4.5%May 20263%Feb 20262nd
Agworld2.4% → 2.5%3.7%Mar 20262.4%Oct 20253rd
Trimble Ag0.68% → 0.5%0.88%Mar 20260.5%Jun 20264th
FarmLogs0.6% → 0.27%0.61%Dec 20250.27%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Granular’s estimated Share of Search among farm management software worldwide increased from 91.8% to 93.7%.
  • Across the 11 months ending August 2026, Climate FieldView’s estimated Share of Search among farm management software worldwide decreased from 4.5% to 3.1%.
  • Across the 11 months ending August 2026, Granular’s estimated Share of Search among farm management software worldwide peaked at 93.7% in August 2026 and was lowest at 91.3% in March 2026.
  • Across the 11 months ending August 2026, Climate FieldView’s estimated Share of Search among farm management software worldwide peaked at 4.5% in May 2026 and was lowest at 3% in February 2026.
  • Across the 11 months ending August 2026, Agworld’s estimated Share of Search among farm management software worldwide peaked at 3.7% in March 2026 and was lowest at 2.4% in October 2025.
  • Across the 11 months ending August 2026, Agworld, Trimble Ag and FarmLogs held steady: their estimated Share of Search among farm management software worldwide each moved less than 0.5 percentage points.

How did search popularity change for farm management software worldwide in August 2026?

  1. Granular’s estimated Share of Search among farm management software worldwide has gained ground for 3 months in a row, from 91.9% to 93.7% in August 2026.

  2. Estimated monthly branded searches for FarmLogs worldwide fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

  3. Estimated monthly branded searches for Climate FieldView worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Trimble Ag worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

How the Brand Demand Index is measured

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