Brandwave

How popular isGranular in search?

In August 2026, there were an estimated 135K branded searches for Granular worldwide which held steady over the last 11 months. Granular holds 93.7% estimated Share of Search among farm management software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Granular93.7%
  2. Climate FieldView3.1%
  3. Agworld2.5%
  4. Trimble Ag0.5%
  5. FarmLogs0.27%
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Which farm management software compete with Granular?

Granular against farm management software worldwide, by month

Share of Search by month for Granular, Climate FieldView, Agworld. The figures are in the table below the chart.

View monthly share of search table
MonthGranularClimate FieldViewAgworldTrimble AgFarmLogs
Oct 202591.8%4.5%2.4%0.68%0.6%
Nov 202592.6%3.7%2.5%0.6%0.6%
Dec 202593.3%3.1%2.5%0.61%0.61%
Jan 202693.4%3%2.5%0.61%0.5%
Feb 202692.8%3%3%0.69%0.49%
Mar 202691.3%3.7%3.7%0.88%0.49%
Apr 202691.4%4.5%3%0.68%0.49%
May 202691.9%4.5%2.5%0.68%0.49%
Jun 202692.9%3.7%2.5%0.5%0.41%
Jul 202693.6%3.1%2.5%0.5%0.33%
Aug 202693.7%3.1%2.5%0.5%0.27%
Sep 2026—————
  1. 1.Granular

    93.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Agworld

    2.5%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.FarmLogs

    0.27%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between Granular and its closest rivals

How has branded search demand for Granular changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Granular worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Granular’s estimated Share of Search among farm management software worldwide increased from 91.8% to 93.7%.
  • Across the 11 months ending August 2026, Granular’s estimated Share of Search among farm management software worldwide peaked at 93.7% in August 2026 and was lowest at 91.3% in March 2026.

How did search popularity change for farm management software worldwide in August 2026?

  1. Granular’s estimated Share of Search among farm management software worldwide has gained ground for 3 months in a row, from 91.9% to 93.7% in August 2026.

  2. Estimated monthly branded searches for FarmLogs worldwide fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

  3. Estimated monthly branded searches for Climate FieldView worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Trimble Ag worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

Where does Granular compete?

Granular is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Agtech1st of 648.9%Show ranking
Agronomy software1st of 567.4%Show ranking
Farm management software1st of 593.7%Shown above

How is Granular measured?

Brandwave collects information about searches that people make online using Granular’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • granular

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How the Brand Demand Index is measured

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Is Granular your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.