Brandwave

Agworld vs Granular:Which is more popular by branded search?

In August 2026, Granular had more branded searches than Agworld among agronomy software worldwide. Granular was estimated to have 135K branded searches compared to Agworld’s 3.6K, and held a 67.4% Share of Search versus Agworld’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among agronomy software worldwide in August 2026Which is more popular in search, Agworld or Granular?
Agworld1.8%3.6K searches
vs
Granular67.4%135K searches

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Which is more popular in search, Agworld or Granular?

Compare the software agronomists plan crops with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Agworld and Granular among agronomy software worldwide, by month

Share of Search by month for Granular, Agworld. The figures are in the table below the chart.

View monthly share of search table
MonthGranularAgrianAgworldConservisCroptracker
Oct 202558.6%39.3%1.6%0.38%0.21%
Nov 202563.1%34.6%1.7%0.34%0.22%
Dec 202553.8%44.3%1.4%0.35%0.19%
Jan 202654%44%1.4%0.29%0.19%
Feb 202662.9%34.5%2.1%0.34%0.22%
Mar 202662.5%34.3%2.5%0.41%0.27%
Apr 202653.8%43.9%1.8%0.35%0.19%
May 202658.6%39.3%1.6%0.31%0.21%
Jun 202667.4%30.2%1.8%0.29%0.24%
Jul 202671.3%26.2%1.9%0.38%0.21%
Aug 202667.4%30.2%1.8%0.36%0.24%
Sep 2026—————

How has the Agworld and Granular comparison changed over the last 12 months?

  • Granular was ahead of Agworld in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Agworld’s estimated Share of Search among agronomy software worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 11 months ending August 2026, Granular’s estimated Share of Search among agronomy software worldwide moved from 58.6% to 67.4%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for agronomy software worldwide in August 2026?

  1. In August 2026, Granular lost estimated Share of Search among agronomy software worldwide, from 71.3% to 67.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Agworld’s and Granular’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Agworld

1 branded search term

  • agworld

Granular

1 branded search term

  • granular

How the Brand Demand Index is measured

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