Fendt vs Kubota:Which is more popular?
In September 2026, Kubota had more branded searches than Fendt among farm equipment brands worldwide. Kubota had about 368,000 branded searches, while Fendt had 165,000. Kubota made up 18.9% of all farm equipment brand searches we track, and Fendt accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about farm equipment brands, Kubota appeared in all five answers and Fendt in three. Kubota was mentioned before Fendt in every answer.
Who do people search for more?
Kubota, about 2 searches for every 1 for Fendt
Who does AI mention more?
Kubota, mentioned in every answer we collected
Who does AI recommend more?
Kubota, named ahead of Fendt in every answer
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Top farm equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kubota appeared in all five answers. Fendt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kubota was listed before Fendt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st
Case IH2nd- Kubota3rd
New Holland4th
Fendt5th
Gehl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gehl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm equipment brands
5 answers
Asked ChatGPT
“Which farm equipment brand should I buy?”
Asked ChatGPT
“What are the best farm equipment brands?”
Asked ChatGPT
“What's the best farm equipment brand for a working farm?”
Searched Google, AI Overview
“tractor brands”
Searched Google, AI Overview
“farm equipment brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fendt or Kubota more popular in search?
This chart shows how often people search Google for Fendt and Kubota by name. Each line represents a brand's share of searches for all six farm equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kubota, Fendt. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | Fendt | Case IH | Gehl |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20.2% | 19.2% | 11% | 4.4% | 0.44% |
| Nov 2025 | 46.3% | 17.1% | 19.3% | 11.4% | 5.4% | 0.46% |
| Dec 2025 | 48% | 17.7% | 19.6% | 9.6% | 4.7% | 0.39% |
| Jan 2026 | 48.1% | 17.7% | 20.1% | 9.7% | 3.9% | 0.48% |
| Feb 2026 | 50.6% | 18.6% | 17.7% | 8.4% | 4.2% | 0.5% |
| Mar 2026 | 47.8% | 21.5% | 16.7% | 9.6% | 3.9% | 0.47% |
| Apr 2026 | 48.6% | 21.9% | 17% | 8% | 4% | 0.48% |
| May 2026 | 48.3% | 21.7% | 17.5% | 8% | 4.1% | 0.48% |
| Jun 2026 | 48.3% | 21.7% | 18.1% | 8% | 3.5% | 0.48% |
| Jul 2026 | 49.8% | 18.3% | 18% | 10% | 3.5% | 0.4% |
| Aug 2026 | 51% | 18.8% | 17.9% | 8.4% | 3.6% | 0.41% |
| Sep 2026 | 51.3% | 18.9% | 17.5% | 8.5% | 3.4% | 0.51% |
How has the Fendt and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Fendt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fendt’s share of searches among farm equipment brands worldwide moved from 11% to 8.5%, and its estimated monthly branded searches moved from 246K to 165K.
- Across the 12 months ending September 2026, Kubota’s share of searches among farm equipment brands worldwide moved from 20.2% to 18.9%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for farm equipment brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fendt’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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