Brandwave

Case IH vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than Case IH among farm equipment brands worldwide. John Deere had about 1 million branded searches, while Case IH had 65,900. John Deere made up 51.3% of all farm equipment brand searches we track, and Case IH accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about farm equipment brands, both Case IH and John Deere appeared in all five answers. John Deere was mentioned before Case IH in every answer.

Among farm equipment brands worldwide in September 2026

Who do people search for more?

John Deere, about 15 searches for every 1 for Case IH

John Deere 1M searchesCase IH 65.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Case IH in 5 of 5John Deere in 5 of 5

Who does AI recommend more?

John Deere, named ahead of Case IH in every answer

John Deere first in 5Case IH never first

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Top farm equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Case IH and John Deere showed up in all five answers. John Deere was listed before Case IH in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Case IH2nd
  3. Kubota3rd
  4. New Holland4th
  5. Fendt5th
  6. Gehl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fendt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gehl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about farm equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Case IH or John Deere more popular in search?

This chart shows how often people search Google for Case IH and John Deere by name. Each line represents a brand's share of searches for all six farm equipment brands we track, month by month, from English-language searches worldwide.

Case IH and John Deere among farm equipment brands worldwide, by month

Share of searches by month for John Deere, Case IH. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaNew HollandFendtCase IHGehl
Oct 202544.8%20.2%19.2%11%4.4%0.44%
Nov 202546.3%17.1%19.3%11.4%5.4%0.46%
Dec 202548%17.7%19.6%9.6%4.7%0.39%
Jan 202648.1%17.7%20.1%9.7%3.9%0.48%
Feb 202650.6%18.6%17.7%8.4%4.2%0.5%
Mar 202647.8%21.5%16.7%9.6%3.9%0.47%
Apr 202648.6%21.9%17%8%4%0.48%
May 202648.3%21.7%17.5%8%4.1%0.48%
Jun 202648.3%21.7%18.1%8%3.5%0.48%
Jul 202649.8%18.3%18%10%3.5%0.4%
Aug 202651%18.8%17.9%8.4%3.6%0.41%
Sep 202651.3%18.9%17.5%8.5%3.4%0.51%

How has the Case IH and John Deere comparison changed over the last 12 months?

3 findings
  • John Deere was ahead of Case IH in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Case IH’s share of searches among farm equipment brands worldwide moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 97.1K to 65.9K.
  • Across the 12 months ending September 2026, John Deere’s share of searches among farm equipment brands worldwide moved from 44.8% to 51.3%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for farm equipment brands worldwide in September 2026?

2 changes

  1. John Deere’s share of searches among farm equipment brands worldwide has gained ground for 3 months in a row, from 48.3% to 51.3% in September 2026.

  2. Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Case IH’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Case IH

2 branded search terms

  • case ih tractors
  • caseih

John Deere

1 branded search term

  • john deere

How the Brand Demand Index is measured

Other head-to-heads among farm equipment brands

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