Brandwave

How popular isCase IH?

In September 2026, people searched for Case IH by name about 65,900 times worldwide, a 32.1% decrease from the previous year. These searches made up 3.4% of all global farm equipment brand searches, placing Case IH fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about farm equipment brands, Case IH appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Case IH is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. John DeereShare of searches 51.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. KubotaShare of searches 18.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. New HollandShare of searches 17.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. FendtShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Case IHShare of searches 3.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top farm equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Case IH appeared in all five answers. Case IH is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Case IH2nd
  3. Kubota3rd
  4. New Holland4th
  5. Fendt5th
  6. Gehl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fendt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gehl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about farm equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which farm equipment brands compete with Case IH?

Case IH against farm equipment brands worldwide, by month

Share of searches by month for John Deere, Kubota, New Holland, Fendt, Case IH. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaNew HollandFendtCase IHGehl
Oct 202544.8%20.2%19.2%11%4.4%0.44%
Nov 202546.3%17.1%19.3%11.4%5.4%0.46%
Dec 202548%17.7%19.6%9.6%4.7%0.39%
Jan 202648.1%17.7%20.1%9.7%3.9%0.48%
Feb 202650.6%18.6%17.7%8.4%4.2%0.5%
Mar 202647.8%21.5%16.7%9.6%3.9%0.47%
Apr 202648.6%21.9%17%8%4%0.48%
May 202648.3%21.7%17.5%8%4.1%0.48%
Jun 202648.3%21.7%18.1%8%3.5%0.48%
Jul 202649.8%18.3%18%10%3.5%0.4%
Aug 202651%18.8%17.9%8.4%3.6%0.41%
Sep 202651.3%18.9%17.5%8.5%3.4%0.51%

  1. 1.John Deere

    51.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Kubota

    18.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.New Holland

    17.5%

    Held 3rd. 342K estimated branded searches, -2.6% vs prior month. Share -0.4 points.

  4. 4.Fendt

    8.5%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Case IH

    3.4%

    Held 5th. 65.9K estimated branded searches, -6.4% vs prior month. Share -0.2 points.

  6. 6.Gehl

    0.51%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between Case IH and its closest rivals

Every comparison with Case IH

12 comparisons

How has branded search demand for Case IH changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Case IH worldwide fell from 97.1K to 65.9K.
  • Across the 12 months ending September 2026, Case IH’s share of searches among farm equipment brands worldwide decreased from 4.4% to 3.4%.
  • Across the 12 months ending September 2026, Case IH’s share of searches among farm equipment brands worldwide peaked at 5.4% in November 2025 and was lowest at 3.4% in September 2026.

How did search popularity change for farm equipment brands worldwide in September 2026?

5 changes

  1. John Deere’s share of searches among farm equipment brands worldwide has gained ground for 3 months in a row, from 48.3% to 51.3% in September 2026.

  2. New Holland’s share of searches among farm equipment brands worldwide has lost ground for 3 months in a row, from 18.1% to 17.5% in September 2026.

  3. Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

  4. Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026.

  5. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Case IH’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Case IH’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • case ih tractors
  • caseih

Do you work for Case IH? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Case IH compete?

Case IH is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tractor brands8th of 91.8%Show ranking
Farm machinery brands6th of 72.3%Show ranking
Disc harrow brands4th of 63.1%Show ranking
Farm equipment brands5th of 63.4%Shown above
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Is Case IH your brand?

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