Case IH vs New Holland:Which is more popular?
In September 2026, New Holland had more branded searches than Case IH among farm equipment brands worldwide. New Holland had about 342,000 branded searches, while Case IH had 65,900. New Holland made up 17.5% of all farm equipment brand searches we track, and Case IH accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about farm equipment brands, both Case IH and New Holland appeared in all five answers. Case IH was mentioned before New Holland in every answer.
Who do people search for more?
New Holland, about 5 searches for every 1 for Case IH
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Case IH, named ahead of New Holland in every answer
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Top farm equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Case IH and New Holland showed up in all five answers. Case IH was listed before New Holland in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st- Case IH2nd
Kubota3rd- New Holland4th
Fendt5th
Gehl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gehl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm equipment brands
5 answers
Asked ChatGPT
“Which farm equipment brand should I buy?”
Asked ChatGPT
“What are the best farm equipment brands?”
Asked ChatGPT
“What's the best farm equipment brand for a working farm?”
Searched Google, AI Overview
“tractor brands”
Searched Google, AI Overview
“farm equipment brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Case IH or New Holland more popular in search?
This chart shows how often people search Google for Case IH and New Holland by name. Each line represents a brand's share of searches for all six farm equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for New Holland, Case IH. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | Fendt | Case IH | Gehl |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20.2% | 19.2% | 11% | 4.4% | 0.44% |
| Nov 2025 | 46.3% | 17.1% | 19.3% | 11.4% | 5.4% | 0.46% |
| Dec 2025 | 48% | 17.7% | 19.6% | 9.6% | 4.7% | 0.39% |
| Jan 2026 | 48.1% | 17.7% | 20.1% | 9.7% | 3.9% | 0.48% |
| Feb 2026 | 50.6% | 18.6% | 17.7% | 8.4% | 4.2% | 0.5% |
| Mar 2026 | 47.8% | 21.5% | 16.7% | 9.6% | 3.9% | 0.47% |
| Apr 2026 | 48.6% | 21.9% | 17% | 8% | 4% | 0.48% |
| May 2026 | 48.3% | 21.7% | 17.5% | 8% | 4.1% | 0.48% |
| Jun 2026 | 48.3% | 21.7% | 18.1% | 8% | 3.5% | 0.48% |
| Jul 2026 | 49.8% | 18.3% | 18% | 10% | 3.5% | 0.4% |
| Aug 2026 | 51% | 18.8% | 17.9% | 8.4% | 3.6% | 0.41% |
| Sep 2026 | 51.3% | 18.9% | 17.5% | 8.5% | 3.4% | 0.51% |
How has the Case IH and New Holland comparison changed over the last 12 months?
3 findings
- New Holland was ahead of Case IH in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Case IH’s share of searches among farm equipment brands worldwide moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 97.1K to 65.9K.
- Across the 12 months ending September 2026, New Holland’s share of searches among farm equipment brands worldwide moved from 19.2% to 17.5%, and its estimated monthly branded searches moved from 429K to 342K.
How did search popularity change for farm equipment brands worldwide in September 2026?
2 changes
New Holland’s share of searches among farm equipment brands worldwide has lost ground for 3 months in a row, from 18.1% to 17.5% in September 2026.
Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Case IH’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Case IH
2 branded search terms
- case ih tractors
- caseih
New Holland
2 branded search terms
- new holland
- new holland tractor
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