Brandwave

John Deere vs Kubota:Which is more popular?

In September 2026, John Deere had more branded searches than Kubota among farm equipment brands worldwide. John Deere had about 1 million branded searches, while Kubota had 368,000. John Deere made up 51.3% of all farm equipment brand searches we track, and Kubota accounted for 18.9%. When we asked ChatGPT and Google AI Overviews about farm equipment brands, both John Deere and Kubota appeared in all five answers. John Deere was mentioned before Kubota in every answer.

Among farm equipment brands worldwide in September 2026

Who do people search for more?

John Deere, about 3 searches for every 1 for Kubota

John Deere 1M searchesKubota 368K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

John Deere in 5 of 5Kubota in 5 of 5

Who does AI recommend more?

John Deere, named ahead of Kubota in every answer

John Deere first in 5Kubota never first

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Top farm equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both John Deere and Kubota showed up in all five answers. John Deere was listed before Kubota in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Case IH2nd
  3. Kubota3rd
  4. New Holland4th
  5. Fendt5th
  6. Gehl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fendt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gehl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about farm equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is John Deere or Kubota more popular in search?

This chart shows how often people search Google for John Deere and Kubota by name. Each line represents a brand's share of searches for all six farm equipment brands we track, month by month, from English-language searches worldwide.

John Deere and Kubota among farm equipment brands worldwide, by month

Share of searches by month for John Deere, Kubota. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaNew HollandFendtCase IHGehl
Oct 202544.8%20.2%19.2%11%4.4%0.44%
Nov 202546.3%17.1%19.3%11.4%5.4%0.46%
Dec 202548%17.7%19.6%9.6%4.7%0.39%
Jan 202648.1%17.7%20.1%9.7%3.9%0.48%
Feb 202650.6%18.6%17.7%8.4%4.2%0.5%
Mar 202647.8%21.5%16.7%9.6%3.9%0.47%
Apr 202648.6%21.9%17%8%4%0.48%
May 202648.3%21.7%17.5%8%4.1%0.48%
Jun 202648.3%21.7%18.1%8%3.5%0.48%
Jul 202649.8%18.3%18%10%3.5%0.4%
Aug 202651%18.8%17.9%8.4%3.6%0.41%
Sep 202651.3%18.9%17.5%8.5%3.4%0.51%

How has the John Deere and Kubota comparison changed over the last 12 months?

3 findings
  • John Deere was ahead of Kubota in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, John Deere’s share of searches among farm equipment brands worldwide moved from 44.8% to 51.3%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Kubota’s share of searches among farm equipment brands worldwide moved from 20.2% to 18.9%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for farm equipment brands worldwide in September 2026?

2 changes

  1. John Deere’s share of searches among farm equipment brands worldwide has gained ground for 3 months in a row, from 48.3% to 51.3% in September 2026.

  2. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

John Deere

1 branded search term

  • john deere

Kubota

1 branded search term

  • kubota

How the Brand Demand Index is measured

Other head-to-heads among farm equipment brands

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