Brandwave

Dutchman Industries vs Kubota:Which is more popular?

In September 2026, Kubota had more branded searches than Dutchman Industries among tree spade attachment brands worldwide. Kubota had about 368,000 branded searches, while Dutchman Industries had 210. Kubota made up 26.6% of all tree spade attachment brand searches we track, and Dutchman Industries accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about tree spade attachment brands, Dutchman Industries appeared in all four answers and Kubota in none.

Among tree spade attachment brands worldwide in September 2026

Who do people search for more?

Kubota, about 1752 searches for every 1 for Dutchman Industries

Kubota 368K searchesDutchman Industries 210 searches

Who does AI mention more?

Dutchman Industries, mentioned in every answer we collected

Dutchman Industries in 4 of 4Kubota in 0 of 4

Who does AI recommend more?

Dutchman Industries, the only one of the two named

Dutchman Industries first in 3Kubota never named

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Top tree spade attachment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dutchman Industries appeared in all four answers. Kubota did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big John Manufacturing1st
  2. Dutchman Industries2nd
  3. Bobcat3rd
  4. Baumalight3rd
  5. Optimal Tree Spades5th
  6. John Deere–
  7. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dutchman Industries4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Big John Manufacturing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baumalight3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Optimal Tree Spades2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobcat1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Deere0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kubota0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tree spade attachment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dutchman Industries or Kubota more popular in search?

This chart shows how often people search Google for Dutchman Industries and Kubota by name. Each line represents a brand's share of searches for all seven tree spade attachment brands we track, month by month, from English-language searches worldwide.

Dutchman Industries and Kubota among tree spade attachment brands worldwide, by month

Share of searches by month for Kubota, Dutchman Industries. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatBaumalightDutchman IndustriesBig John ManufacturingOptimal Tree Spades
Oct 202568.1%30.7%0.82%0.37%0.02%0.01%<0.01%
Nov 202572.1%26.5%0.87%0.48%0.02%0.01%0.01%
Dec 202571.8%26.4%1.3%0.39%0.01%0.01%<0.01%
Jan 202671.8%26.4%1.3%0.47%0.01%0.01%0.02%
Feb 202672.1%26.5%0.87%0.39%0.02%0.02%<0.01%
Mar 202668.1%30.6%0.82%0.45%0.02%0.01%0.01%
Apr 202668.1%30.6%0.82%0.45%0.02%0.02%<0.01%
May 202668.1%30.7%0.82%0.37%0.02%0.01%<0.01%
Jun 202668.2%30.7%0.68%0.37%0.01%0.01%<0.01%
Jul 202672.3%26.6%0.72%0.39%0.02%0.01%<0.01%
Aug 202672.3%26.6%0.72%0.39%0.02%0.02%<0.01%
Sep 202672.3%26.6%0.72%0.39%0.02%0.01%<0.01%

How has the Dutchman Industries and Kubota comparison changed over the last 12 months?

3 findings

How did search popularity change for tree spade attachment brands worldwide in September 2026?

2 changes

  1. In September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands worldwide.

  2. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dutchman Industries’ and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dutchman Industries

1 branded search term

  • dutchman industries

Kubota

1 branded search term

  • kubota

How the Brand Demand Index is measured

Other head-to-heads among tree spade attachment brands

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