Brandwave

How popular isColumbia in search?

In September 2026, people searched for Columbia by name about 272,000 times worldwide, a 29.9% decrease from the previous year. These searches made up 1.7% of all global hiking footwear brand searches, placing Columbia eighth out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Merrell41.5%
  2. La Sportiva22.5%
  3. Altra18.4%
  4. Salomon7.5%
  5. LOWA2.4%
  6. HOKA2.2%
  7. KEEN2%
  8. Columbia1.7%
  9. Oboz1.1%
  10. SCARPA0.74%
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Which hiking footwear brands compete with Columbia?

Columbia against hiking footwear brands worldwide, by month

Share of searches by month for Merrell, La Sportiva, Altra, Salomon, LOWA, HOKA, KEEN, Columbia. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrellLa SportivaAltraSalomonLOWAHOKAKEENColumbiaObozSCARPA
Oct 202545.7%20.8%17%6.2%2.2%2.8%1.7%1.5%1.3%0.69%
Nov 202549.1%19.1%15.6%5.7%2.5%2.6%1.6%1.7%1.4%0.63%
Dec 202547.2%21.7%14.5%6.1%2.3%2.7%1.6%1.6%1.6%0.71%
Jan 202643.4%23.6%15.8%6.6%2.5%2.9%1.6%1.4%1.4%0.77%
Feb 202643.8%23.3%15.5%6.6%2.5%2.5%1.9%1.7%1.4%0.77%
Mar 202645.1%19.2%19.2%6.6%2.3%2.6%1.7%1.4%1.2%0.63%
Apr 202644.5%19.4%19.4%6.4%2.1%2.9%1.9%1.7%1.2%0.64%
May 202645%18.8%18.8%6.8%2.1%2.8%2.1%1.7%1.4%0.62%
Jun 202648.9%18.6%15.2%7.6%1.8%2.5%2%1.7%1.1%0.61%
Jul 202645%19.6%16.1%8.4%2.2%2.6%2.4%1.8%1.2%0.79%
Aug 202641.3%22.1%18%8%2.4%2.4%2%2%1.1%0.73%
Sep 202641.5%22.5%18.4%7.5%2.4%2.2%2%1.7%1.1%0.74%

  1. 1.Merrell

    41.5%

    Held 1st. 680K estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  2. 2.La Sportiva

    22.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Altra

    18.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Salomon

    7.5%

    Held 4th. 123K estimated branded searches, -8.1% vs prior month. Share -0.5 points.

  5. 5.LOWA

    2.4%

    Moved from 6th to 5th. 39.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HOKA

    2.2%

    Moved from 5th to 6th. 36.2K estimated branded searches, -10.2% vs prior month. Share -0.2 points.

  7. 7.KEEN

    2%

    Moved from 8th to 7th. 32.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Columbia

    1.7%

    Moved from 7th to 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  9. 9.Oboz

    1.1%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.SCARPA

    0.74%

    Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Columbia and its closest rivals

Every comparison with Columbia

50 comparisons

How has branded search demand for Columbia changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Columbia worldwide fell from 388K to 272K.
  • Across the 12 months ending September 2026, Columbia’s share of searches among hiking footwear brands worldwide held steady, from 1.5% to 1.7%.

How did search popularity change for hiking footwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Salomon lost share of searches among hiking footwear brands worldwide, from 8% to 7.5%.

  2. La Sportiva’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 18.6% to 22.5% in September 2026.

  3. Altra’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 15.2% to 18.4% in September 2026.

  4. LOWA’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.4% in September 2026.

  5. In September 2026, KEEN rose from 8th to 7th among hiking footwear brands worldwide.

  6. In September 2026, Columbia fell from 7th to 8th among hiking footwear brands worldwide.

How are Columbia’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • columbia hiking boots
  • columbia hiking shoes
  • columbia jacket
  • columbia sportswear

Do you work for Columbia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Columbia compete?

Columbia is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Puffer jacket brands9th of 90.53%Show ranking
Waterproof jacket brands8th of 92%Show ranking
Jackets6th of 62.1%Show ranking
Waterproof boots brands6th of 102.2%Show ranking
Outdoor clothing brands7th of 112.2%Show ranking
Snow pants brands7th of 91%Show ranking
Ski jackets7th of 91.3%Show ranking
Fleece brands5th of 52.5%Show ranking
Base layer brands3rd of 86.2%Show ranking
Softshell jacket brands4th of 67.2%Show ranking
Hiking shoe brands4th of 74.2%Show ranking
Hiking footwear brands8th of 101.7%Shown above
Backpack cooler brands2nd of 917.2%Show ranking
Cargo shorts brands3rd of 610.6%Show ranking
Hiking boots2nd of 821.9%Show ranking
Creator with pink hair and a pink jacket

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