Brandwave

How popular isHOKA in search?

In September 2026, people searched for HOKA by name about 4 million times worldwide, an 8.8% decrease from the previous year. These searches made up 2.2% of all global hiking footwear brand searches, placing HOKA sixth out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Merrell41.5%
  2. La Sportiva22.5%
  3. Altra18.4%
  4. Salomon7.5%
  5. LOWA2.4%
  6. HOKA2.2%
  7. KEEN2%
  8. Columbia1.7%
  9. Oboz1.1%
  10. SCARPA0.74%
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Which hiking footwear brands compete with HOKA?

HOKA against hiking footwear brands worldwide, by month

Share of searches by month for Merrell, La Sportiva, Altra, Salomon, LOWA, HOKA, KEEN. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrellLa SportivaAltraSalomonLOWAHOKAKEENColumbiaObozSCARPA
Oct 202545.7%20.8%17%6.2%2.2%2.8%1.7%1.5%1.3%0.69%
Nov 202549.1%19.1%15.6%5.7%2.5%2.6%1.6%1.7%1.4%0.63%
Dec 202547.2%21.7%14.5%6.1%2.3%2.7%1.6%1.6%1.6%0.71%
Jan 202643.4%23.6%15.8%6.6%2.5%2.9%1.6%1.4%1.4%0.77%
Feb 202643.8%23.3%15.5%6.6%2.5%2.5%1.9%1.7%1.4%0.77%
Mar 202645.1%19.2%19.2%6.6%2.3%2.6%1.7%1.4%1.2%0.63%
Apr 202644.5%19.4%19.4%6.4%2.1%2.9%1.9%1.7%1.2%0.64%
May 202645%18.8%18.8%6.8%2.1%2.8%2.1%1.7%1.4%0.62%
Jun 202648.9%18.6%15.2%7.6%1.8%2.5%2%1.7%1.1%0.61%
Jul 202645%19.6%16.1%8.4%2.2%2.6%2.4%1.8%1.2%0.79%
Aug 202641.3%22.1%18%8%2.4%2.4%2%2%1.1%0.73%
Sep 202641.5%22.5%18.4%7.5%2.4%2.2%2%1.7%1.1%0.74%

  1. 1.Merrell

    41.5%

    Held 1st. 680K estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  2. 2.La Sportiva

    22.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Altra

    18.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Salomon

    7.5%

    Held 4th. 123K estimated branded searches, -8.1% vs prior month. Share -0.5 points.

  5. 5.LOWA

    2.4%

    Moved from 6th to 5th. 39.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HOKA

    2.2%

    Moved from 5th to 6th. 36.2K estimated branded searches, -10.2% vs prior month. Share -0.2 points.

  7. 7.KEEN

    2%

    Moved from 8th to 7th. 32.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Columbia

    1.7%

    Moved from 7th to 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  9. 9.Oboz

    1.1%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.SCARPA

    0.74%

    Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HOKA and its closest rivals

Every comparison with HOKA

27 comparisons

How has branded search demand for HOKA changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HOKA worldwide fell from 4.3M to 4M.
  • Across the 12 months ending September 2026, HOKA’s share of searches among hiking footwear brands worldwide decreased from 2.8% to 2.2%.
  • Across the 12 months ending September 2026, HOKA fell from 5th to 6th among hiking footwear brands worldwide.

How did search popularity change for hiking footwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Salomon lost share of searches among hiking footwear brands worldwide, from 8% to 7.5%.

  2. La Sportiva’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 18.6% to 22.5% in September 2026.

  3. Altra’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 15.2% to 18.4% in September 2026.

  4. LOWA’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.4% in September 2026.

  5. In September 2026, KEEN rose from 8th to 7th among hiking footwear brands worldwide.

  6. In September 2026, Columbia fell from 7th to 8th among hiking footwear brands worldwide.

How are HOKA’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using HOKA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hoka
  • hoka arahi
  • hoka bondi
  • hoka challenger
  • hoka clifton
  • hoka hiking boots
  • hoka hiking shoes
  • hoka mach
  • hoka running
  • hoka running shoes
  • hoka shoes
  • hoka speedgoat

Do you work for HOKA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HOKA compete?

HOKA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands9th of 122.4%Show ranking
Running shoe brands4th of 87.3%Show ranking
Road shoes brands2nd of 525.6%Show ranking
Trail running shoes1st of 667.7%Show ranking
Hiking shoe brands1st of 770%Show ranking
Hiking footwear brands6th of 102.2%Shown above
Creator with pink hair and a pink jacket

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