Brandwave

How popular isAltra?

In September 2026, people searched for Altra by name about 301,000 times worldwide, a 22.4% increase from the previous year. These searches made up 18.4% of all global hiking footwear brand searches, placing Altra third out of ten brands. When we asked both ChatGPT and Google AI Overviews about hiking footwear brands, Altra appeared in four of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Altra is the third most searched of 10 competitors and the fourth most recommended in AI answers.

  1. MerrellShare of searches 41.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. La SportivaShare of searches 22.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. AltraShare of searches 18.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SalomonShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. LOWAShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top hiking footwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Altra was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Altra is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. Salomon2nd
  3. HOKA3rd
  4. Altra4th
  5. KEEN5th
  6. La Sportiva6th
  7. LOWA7th
  8. Oboz8th
  9. SCARPA9th
  10. Columbia10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merrell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Altra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Sportiva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oboz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LOWA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hiking footwear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hiking footwear brands compete with Altra?

Altra against hiking footwear brands worldwide, by month

Share of searches by month for Merrell, La Sportiva, Altra, Salomon, LOWA, HOKA, KEEN. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrellLa SportivaAltraSalomonLOWAHOKAKEENColumbiaObozSCARPA
Oct 202545.7%20.8%17%6.2%2.2%2.8%1.7%1.5%1.3%0.69%
Nov 202549.1%19.1%15.6%5.7%2.5%2.6%1.6%1.7%1.4%0.63%
Dec 202547.2%21.7%14.5%6.1%2.3%2.7%1.6%1.6%1.6%0.71%
Jan 202643.4%23.6%15.8%6.6%2.5%2.9%1.6%1.4%1.4%0.77%
Feb 202643.8%23.3%15.5%6.6%2.5%2.5%1.9%1.7%1.4%0.77%
Mar 202645.1%19.2%19.2%6.6%2.3%2.6%1.7%1.4%1.2%0.63%
Apr 202644.5%19.4%19.4%6.4%2.1%2.9%1.9%1.7%1.2%0.64%
May 202645%18.8%18.8%6.8%2.1%2.8%2.1%1.7%1.4%0.62%
Jun 202648.9%18.6%15.2%7.6%1.8%2.5%2%1.7%1.1%0.61%
Jul 202645%19.6%16.1%8.4%2.2%2.6%2.4%1.8%1.2%0.79%
Aug 202641.3%22.1%18%8%2.4%2.4%2%2%1.1%0.73%
Sep 202641.5%22.5%18.4%7.5%2.4%2.2%2%1.7%1.1%0.74%

  1. 1.Merrell

    41.5%

    Held 1st. 680K estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  2. 2.La Sportiva

    22.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Altra

    18.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Salomon

    7.5%

    Held 4th. 123K estimated branded searches, -8.1% vs prior month. Share -0.5 points.

  5. 5.LOWA

    2.4%

    Moved from 6th to 5th. 39.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HOKA

    2.2%

    Moved from 5th to 6th. 36.2K estimated branded searches, -10.2% vs prior month. Share -0.2 points.

  7. 7.KEEN

    2%

    Moved from 8th to 7th. 32.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Columbia

    1.7%

    Moved from 7th to 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  9. 9.Oboz

    1.1%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.SCARPA

    0.74%

    Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Altra and its closest rivals

Every comparison with Altra

17 comparisons

How has branded search demand for Altra changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Altra worldwide rose from 246K to 301K.
  • Across the 12 months ending September 2026, Altra’s share of searches among hiking footwear brands worldwide increased from 17% to 18.4%.
  • Across the 12 months ending September 2026, Altra’s share of searches among hiking footwear brands worldwide peaked at 19.4% in April 2026 and was lowest at 14.5% in December 2025.

How did search popularity change for hiking footwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Salomon lost share of searches among hiking footwear brands worldwide, from 8% to 7.5%.

  2. La Sportiva’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 18.6% to 22.5% in September 2026.

  3. Altra’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 15.2% to 18.4% in September 2026.

  4. LOWA’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.4% in September 2026.

  5. In September 2026, KEEN rose from 8th to 7th among hiking footwear brands worldwide.

  6. In September 2026, Columbia fell from 7th to 8th among hiking footwear brands worldwide.

How are Altra’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Altra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • altra

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How the Brand Demand Index is measured

Where does Altra compete?

Altra is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Trail running shoes4th of 69.1%Show ranking
Hiking shoe brands3rd of 79.4%Show ranking
Hiking footwear brands3rd of 1018.4%Shown above
Barefoot and minimalist shoe brands2nd of 728.6%Show ranking
Creator with pink hair and a pink jacket

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