Brandwave

How popular isLa Sportiva in search?

In September 2026, there were an estimated 368K branded searches for La Sportiva worldwide which is up 22.3% over the last 12 months. La Sportiva holds 29.3% estimated Share of Search among hiking footwear brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Merrell54.1%
  2. La Sportiva29.3%
  3. Salomon9.8%
  4. LOWA3.2%
  5. KEEN2.6%
  6. SCARPA0.96%
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Which hiking footwear brands compete with La Sportiva?

La Sportiva against hiking footwear brands worldwide, by month

Share of Search by month for Merrell, La Sportiva, Salomon, LOWA, KEEN. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellLa SportivaSalomonLOWAKEENSCARPA
Oct 202559.1%26.9%8%2.9%2.2%0.89%
Nov 202562.4%24.3%7.3%3.2%2%0.8%
Dec 202559.2%27.2%7.7%2.9%2.1%0.89%
Jan 202655.3%30%8.5%3.2%2%0.99%
Feb 202655.6%29.5%8.3%3.2%2.4%0.97%
Mar 202659.7%25.5%8.8%3%2.3%0.84%
Apr 202659.5%25.8%8.5%2.8%2.5%0.85%
May 202659.7%24.9%9.1%2.8%2.7%0.82%
Jun 202661.5%23.4%9.6%2.2%2.6%0.77%
Jul 202657.4%25.1%10.7%2.8%3.1%1%
Aug 202654%28.8%10.5%3.1%2.6%0.95%
Sep 202654.1%29.3%9.8%3.2%2.6%0.96%

  1. 1.Merrell

    54.1%

    Held 1st. 680K estimated branded searches, -1.3% vs prior month. Share +0.1 points.

  2. 2.La Sportiva

    29.3%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Salomon

    9.8%

    Held 3rd. 123K estimated branded searches, -8.1% vs prior month. Share -0.7 points.

  4. 4.LOWA

    3.2%

    Held 4th. 39.7K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.KEEN

    2.6%

    Held 5th. 32.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SCARPA

    0.96%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between La Sportiva and its closest rivals

Every comparison with La Sportiva

How has branded search demand for La Sportiva changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for La Sportiva worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, La Sportiva’s estimated Share of Search among hiking footwear brands worldwide increased from 26.9% to 29.3%.
  • Across the 12 months ending September 2026, La Sportiva’s estimated Share of Search among hiking footwear brands worldwide peaked at 30% in January 2026 and was lowest at 23.4% in June 2026.

How did search popularity change for hiking footwear brands worldwide in September 2026?

  1. In September 2026, Salomon lost estimated Share of Search among hiking footwear brands worldwide, from 10.5% to 9.8%.

  2. La Sportiva’s estimated Share of Search among hiking footwear brands worldwide has gained ground for 3 months in a row, from 23.4% to 29.3% in September 2026.

  3. LOWA’s estimated Share of Search among hiking footwear brands worldwide has gained ground for 3 months in a row, from 2.2% to 3.2% in September 2026.

  4. Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.

  5. Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

Where does La Sportiva compete?

La Sportiva is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trail running shoes2nd of 611.2%Show ranking
Hiking footwear brands2nd of 629.3%Shown above
Climbing shoes brands2nd of 349.2%Show ranking
Hiking boots1st of 661.6%Show ranking

How is La Sportiva measured?

Brandwave collects information about searches that people make online using La Sportiva’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • la sportiva

Do you work for La Sportiva? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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