Altra vs La Sportiva:Which is more popular?
In September 2026, La Sportiva had more branded searches than Altra among hiking footwear brands worldwide. La Sportiva had about 368,000 branded searches, while Altra had 301,000. La Sportiva made up 22.5% of all hiking footwear brand searches we track, and Altra accounted for 18.4%. When we asked ChatGPT and Google AI Overviews about hiking footwear brands, Altra appeared in four of the five answers and La Sportiva in two. Altra was mentioned before La Sportiva in three out of four answers that named either.
Who do people search for more?
La Sportiva, about 22% more searches than Altra
Who does AI mention more?
Altra, mentioned in 4 of 5 answers, La Sportiva in 2
Who does AI recommend more?
Altra, named ahead of La Sportiva in 3 of 4 answers
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Top hiking footwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Altra was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. La Sportiva was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Altra was listed before La Sportiva in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Merrell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Altra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- La Sportiva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oboz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LOWA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking footwear brands
5 answers
Asked ChatGPT
“Which hiking footwear brand should I buy?”
Asked ChatGPT
“What are the best hiking footwear brands?”
Asked ChatGPT
“What's the best hiking footwear brand for all-day comfort?”
Searched Google, AI Overview
“hiking footwear brands”
Searched Google, AI Overview
“best hiking footwear”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Altra or La Sportiva more popular in search?
This chart shows how often people search Google for Altra and La Sportiva by name. Each line represents a brand's share of searches for all ten hiking footwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for La Sportiva, Altra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Merrell | La Sportiva | Altra | Salomon | LOWA | HOKA | KEEN | Columbia | Oboz | SCARPA |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 20.8% | 17% | 6.2% | 2.2% | 2.8% | 1.7% | 1.5% | 1.3% | 0.69% |
| Nov 2025 | 49.1% | 19.1% | 15.6% | 5.7% | 2.5% | 2.6% | 1.6% | 1.7% | 1.4% | 0.63% |
| Dec 2025 | 47.2% | 21.7% | 14.5% | 6.1% | 2.3% | 2.7% | 1.6% | 1.6% | 1.6% | 0.71% |
| Jan 2026 | 43.4% | 23.6% | 15.8% | 6.6% | 2.5% | 2.9% | 1.6% | 1.4% | 1.4% | 0.77% |
| Feb 2026 | 43.8% | 23.3% | 15.5% | 6.6% | 2.5% | 2.5% | 1.9% | 1.7% | 1.4% | 0.77% |
| Mar 2026 | 45.1% | 19.2% | 19.2% | 6.6% | 2.3% | 2.6% | 1.7% | 1.4% | 1.2% | 0.63% |
| Apr 2026 | 44.5% | 19.4% | 19.4% | 6.4% | 2.1% | 2.9% | 1.9% | 1.7% | 1.2% | 0.64% |
| May 2026 | 45% | 18.8% | 18.8% | 6.8% | 2.1% | 2.8% | 2.1% | 1.7% | 1.4% | 0.62% |
| Jun 2026 | 48.9% | 18.6% | 15.2% | 7.6% | 1.8% | 2.5% | 2% | 1.7% | 1.1% | 0.61% |
| Jul 2026 | 45% | 19.6% | 16.1% | 8.4% | 2.2% | 2.6% | 2.4% | 1.8% | 1.2% | 0.79% |
| Aug 2026 | 41.3% | 22.1% | 18% | 8% | 2.4% | 2.4% | 2% | 2% | 1.1% | 0.73% |
| Sep 2026 | 41.5% | 22.5% | 18.4% | 7.5% | 2.4% | 2.2% | 2% | 1.7% | 1.1% | 0.74% |
How has the Altra and La Sportiva comparison changed over the last 12 months?
3 findings
- La Sportiva was ahead of Altra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Altra’s share of searches among hiking footwear brands worldwide moved from 17% to 18.4%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking footwear brands worldwide moved from 20.8% to 22.5%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for hiking footwear brands worldwide in September 2026?
2 changes
La Sportiva’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 18.6% to 22.5% in September 2026.
Altra’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 15.2% to 18.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Altra’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Altra
1 branded search term
- altra
La Sportiva
1 branded search term
- la sportiva
Other head-to-heads among hiking footwear brands
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