La Sportiva vs Merrell:Which is searched more?

Name: La Sportiva vs Merrell: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Merrell had more branded searches than La Sportiva among hiking footwear brands worldwide. Merrell was estimated to have 680K branded searches compared to La Sportiva’s 368K, and held a 54.1% Share of Search versus La Sportiva’s 29.3%. These are worldwide searches for English-language branded terms.

Share of Search among hiking footwear brands worldwide in September 2026Which is more popular in search, La Sportiva or Merrell?

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Which is more popular in search, La Sportiva or Merrell?

Compare brands that offer footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

La Sportiva and Merrell among hiking footwear brands worldwide, by month

Month	Merrell	La Sportiva	Salomon	LOWA	KEEN	SCARPA
Oct 2025	59.1%	26.9%	8%	2.9%	2.2%	0.89%
Nov 2025	62.4%	24.3%	7.3%	3.2%	2%	0.8%
Dec 2025	59.2%	27.2%	7.7%	2.9%	2.1%	0.89%
Jan 2026	55.3%	30%	8.5%	3.2%	2%	0.99%
Feb 2026	55.6%	29.5%	8.3%	3.2%	2.4%	0.97%
Mar 2026	59.7%	25.5%	8.8%	3%	2.3%	0.84%
Apr 2026	59.5%	25.8%	8.5%	2.8%	2.5%	0.85%
May 2026	59.7%	24.9%	9.1%	2.8%	2.7%	0.82%
Jun 2026	61.5%	23.4%	9.6%	2.2%	2.6%	0.77%
Jul 2026	57.4%	25.1%	10.7%	2.8%	3.1%	1%
Aug 2026	54%	28.8%	10.5%	3.1%	2.6%	0.95%
Sep 2026	54.1%	29.3%	9.8%	3.2%	2.6%	0.96%

How has the La Sportiva and Merrell comparison changed over the last 12 months?

3 findings

Merrell was ahead of La Sportiva in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, La Sportiva’s estimated Share of Search among hiking footwear brands worldwide moved from 26.9% to 29.3%, and its estimated monthly branded searches moved from 301K to 368K.
Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking footwear brands worldwide moved from 59.1% to 54.1%, and its estimated monthly branded searches moved from 661K to 680K.

How did search popularity change for hiking footwear brands worldwide in September 2026?

1 change

La Sportiva’s estimated Share of Search among hiking footwear brands worldwide has gained ground for 3 months in a row, from 23.4% to 29.3% in September 2026.

Other head-to-heads among hiking footwear brands

How each brand is measured

Brandwave collects information about searches that people make online using La Sportiva’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.