HOKA vs Sidi:Which is searched more?
In September 2026, HOKA had more branded searches than Sidi among road shoes brands worldwide. HOKA had about 2.2 million branded searches, while Sidi had 12,600. HOKA made up 25.6% of all road shoes brand searches we track, and Sidi accounted for 0.14%. These are worldwide searches for English-language branded terms.
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Is HOKA or Sidi more popular in search?
Compare the road shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for HOKA, Sidi. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASICS | HOKA | Shimano | Sidi | Specialized |
|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 29.7% | 4% | 0.12% | <0.01% |
| Nov 2025 | 66.7% | 29.9% | 3.3% | 0.12% | <0.01% |
| Dec 2025 | 66.7% | 29.9% | 3.3% | 0.11% | <0.01% |
| Jan 2026 | 70.6% | 25.8% | 3.5% | 0.12% | 0.01% |
| Feb 2026 | 66.2% | 29.7% | 4% | 0.14% | 0.01% |
| Mar 2026 | 66.2% | 29.6% | 4% | 0.14% | 0.01% |
| Apr 2026 | 65.6% | 29.4% | 4.8% | 0.14% | 0.01% |
| May 2026 | 65.6% | 29.4% | 4.8% | 0.16% | 0.01% |
| Jun 2026 | 66.2% | 29.6% | 4% | 0.14% | 0.01% |
| Jul 2026 | 70% | 25.6% | 4.2% | 0.16% | 0.01% |
| Aug 2026 | 70.5% | 25.8% | 3.5% | 0.13% | 0.01% |
| Sep 2026 | 70% | 25.6% | 4.2% | 0.14% | 0.01% |
How has the HOKA and Sidi comparison changed over the last 12 months?
3 findings
- HOKA was ahead of Sidi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HOKA’s share of searches among road shoes brands worldwide moved from 29.7% to 25.6%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Sidi’s share of searches among road shoes brands worldwide moved from 0.12% to 0.14%, and its estimated monthly branded searches moved from 11.4K to 12.6K.
How did search popularity change for road shoes brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using HOKA’s and Sidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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