Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.4M branded searches for Ninja worldwide which is up 12.7% over the last 12 months. Ninja holds 15.2% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 3rd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thermomix33.8%
  2. KitchenAid23.5%
  3. Ninja15.2%
  4. Tefal10.3%
  5. Kenwood7.3%
  6. Breville3%
  7. Russell Hobbs2.8%
  8. Philips2.5%
  9. Sunbeam1.5%
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Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands3rd of 915.2%Shown below
Air fryer brands1st of 829.4%Show ranking
Blender brands2nd of 529.6%Show ranking
Toaster oven brands2nd of 624.5%Show ranking
Ice cream maker brands2nd of 524.9%Show ranking
Induction pans brands2nd of 428.4%Show ranking
Chip fryer brands1st of 534.9%Show ranking
Griddle pan brands6th of 60.01%Show ranking
Pancake maker brands1st of 639.3%Show ranking
Pots and pans brands6th of 70.75%Show ranking
Grill pan brands7th of 8<0.01%Show ranking
Frying pan brands6th of 70.54%Show ranking
Pressure cooker brands1st of 548.9%Show ranking
Crock pot brands4th of 45.4%Show ranking
Mini chopper brands3rd of 30.13%Show ranking
Knife set brands5th of 65.4%Show ranking
Belgian waffle maker brands1st of 462.8%Show ranking
Cold press juicer brands1st of 577.3%Show ranking
Smoker grill brands3rd of 30.57%Show ranking
Soda maker brands4th of 50.1%Show ranking
Multi cooker brands2nd of 37.8%Show ranking
Egg poacher brands4th of 40.04%Show ranking

Which small kitchen appliance brands compete with Ninja?

Ninja against small kitchen appliance brands worldwide, by month

Share of Search by month for Thermomix, KitchenAid, Ninja, Tefal, Kenwood, Breville, Russell Hobbs, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthThermomixKitchenAidNinjaTefalKenwoodBrevilleRussell HobbsPhilipsSunbeam
Oct 202529.7%29.7%13.4%9.5%9%2.2%3.4%1.5%1.6%
Nov 202525.6%34%14%10.5%7.8%2.8%2.9%1.3%1.2%
Dec 202526.4%35.5%14.4%8.7%6.9%2.9%2.9%1.1%1.2%
Jan 202628.6%28.3%15.6%11.2%7.4%2.6%3.4%1.4%1.6%
Feb 202632.6%25.9%14.7%10.2%8.3%2.4%3%1.3%1.5%
Mar 202631.6%26.1%14.2%9.9%9.8%2.3%3.1%1.3%1.7%
Apr 202628.9%28.3%15.8%9%9.2%2.6%2.9%1.4%1.9%
May 202630.4%26.3%13.7%11.1%9.2%2.7%3.1%1.5%2%
Jun 202631.4%24.4%17.2%9.6%8.2%2.8%3.1%1.5%1.7%
Jul 202628%28.2%15.4%9%9%3.1%3.4%2.1%1.8%
Aug 202630.5%24.8%16.8%9.7%8%2.7%3.1%2.2%2%
Sep 202633.8%23.5%15.2%10.3%7.3%3%2.8%2.5%1.5%

  1. 1.Thermomix

    33.8%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.2 points.

  2. 2.KitchenAid

    23.5%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.3 points.

  3. 3.Ninja

    15.2%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Tefal

    10.3%

    Held 4th. 560K estimated branded searches, +17.2% vs prior month. Share +0.6 points.

  5. 5.Kenwood

    7.3%

    Held 5th. 394K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Breville

    3%

    Moved from 7th to 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  7. 7.Russell Hobbs

    2.8%

    Moved from 6th to 7th. 153K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Philips

    2.5%

    Held 8th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  9. 9.Sunbeam

    1.5%

    Held 9th. 80.6K estimated branded searches, -17% vs prior month. Share -0.5 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide rose from 1.2M to 1.4M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide increased from 13.4% to 15.2%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 17.2% in June 2026 and was lowest at 13.4% in October 2025.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

  1. In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 30.5% to 33.8%.

  2. In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 9.7% to 10.3%.

  3. In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.8% to 15.2%.

  4. In September 2026, KitchenAid lost estimated Share of Search among small kitchen appliance brands worldwide, from 24.8% to 23.5%.

  5. In September 2026, Kenwood lost estimated Share of Search among small kitchen appliance brands worldwide, from 8% to 7.3%.

  6. Philips’ estimated Share of Search among small kitchen appliance brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.5% in September 2026.

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja crock pot
  • ninja egg poacher
  • ninja frying pan
  • ninja griddle pan
  • ninja grill pan
  • ninja kitchen
  • ninja knife set
  • ninja mini chopper
  • ninja multi cooker
  • ninja pots and pans
  • ninja smoker grill
  • ninja soda

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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