Brandwave

How popular isColeman?

In September 2026, people searched for Coleman by name about 241,000 times worldwide, a 13.5% decrease from the previous year. These searches made up 17.8% of all global portable BBQ brand searches, placing Coleman second out of five brands. When we asked both ChatGPT and Google AI Overviews about portable BBQ brands, Coleman appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Coleman is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. WeberShare of searches 57.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ColemanShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. CuisinartShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. NapoleonShare of searches 9.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. GasmateShare of searches 0.39%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top portable BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coleman is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Coleman2nd
  3. Napoleon3rd
  4. Cuisinart4th
  5. Gasmate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Napoleon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gasmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which portable BBQ brands compete with Coleman?

Coleman against portable BBQ brands worldwide, by month

Share of searches by month for Weber, Coleman, Cuisinart, Napoleon. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberColemanCuisinartNapoleonGasmate
Oct 202552.9%21.5%17.6%7.5%0.47%
Nov 202553.1%17.8%21.7%7%0.39%
Dec 202551.4%18.9%23.1%6.1%0.42%
Jan 202651.2%20.8%20.8%6.8%0.46%
Feb 202656.9%18.4%15.1%9.2%0.33%
Mar 202658.4%14.9%12.2%14.2%0.27%
Apr 202663.3%11.5%7.7%17.2%0.21%
May 202664.3%10.3%8.4%16.8%0.15%
Jun 202660.2%13.5%9.1%17%0.2%
Jul 202658.2%14.5%11.9%15.2%0.26%
Aug 202658.1%16.4%13.4%11.9%0.29%
Sep 202657.7%17.8%14.6%9.6%0.39%

  1. 1.Weber

    57.7%

    Held 1st. 652K estimated branded searches, -25.3% vs prior month. Share -0.4 points.

  2. 2.Coleman

    17.8%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +1.4 points.

  3. 3.Cuisinart

    14.6%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share +1.2 points.

  4. 4.Napoleon

    9.6%

    Held 4th. 109K estimated branded searches, -39.2% vs prior month. Share -2.3 points.

  5. 5.Gasmate

    0.39%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Coleman and its closest rivals

Every comparison with Coleman

66 comparisons

How has branded search demand for Coleman changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman worldwide fell from 279K to 241K.
  • Across the 12 months ending September 2026, Coleman’s share of searches among portable BBQ brands worldwide decreased from 21.5% to 17.8%.
  • Across the 12 months ending September 2026, Coleman’s share of searches among portable BBQ brands worldwide peaked at 21.5% in October 2025 and was lowest at 10.3% in May 2026.

How did search popularity change for portable BBQ brands worldwide in September 2026?

5 changes

  1. In September 2026, Coleman gained share of searches among portable BBQ brands worldwide, from 16.4% to 17.8%.

  2. In September 2026, Cuisinart gained share of searches among portable BBQ brands worldwide, from 13.4% to 14.6%.

  3. In September 2026, Napoleon lost share of searches among portable BBQ brands worldwide, from 11.9% to 9.6%.

  4. Weber’s share of searches among portable BBQ brands worldwide has lost ground for 3 months in a row, from 60.2% to 57.7% in September 2026.

  5. Estimated monthly branded searches for Gasmate worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Coleman’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coleman
  • coleman camping stove
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coleman compete?

Coleman is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping tent brands3rd of 94.7%Show ranking
Gas grill brands3rd of 99.9%Show ranking
Cool box brands4th of 812.2%Show ranking
Cooler box brands4th of 912.5%Show ranking
Portable grill brands2nd of 713.5%Show ranking
Backpack cooler brands4th of 914.1%Show ranking
Portable BBQ brands2nd of 517.8%Shown above
Camping chair brands2nd of 823.6%Show ranking
Camping lantern brands2nd of 729%Show ranking
Camping stove brands2nd of 631.7%Show ranking
Gas canister brands2nd of 532.6%Show ranking
Swimming pool brands1st of 835.2%Show ranking
Air mattress brands1st of 537.9%Show ranking
Camping gear brands1st of 752.6%Show ranking
Beach chair brands1st of 564.2%Show ranking
Camping furniture1st of 682.2%Show ranking
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