Coleman vs Napoleon:Which is more popular?
In September 2026, Coleman had more branded searches than Napoleon among portable BBQ brands worldwide. Coleman had about 201,000 branded searches, while Napoleon had 109,000. Coleman made up 17.8% of all portable BBQ brand searches we track, and Napoleon accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about portable BBQ brands, Coleman appeared in four of the five answers and Napoleon in two. Coleman and Napoleon were each mentioned first in two of the four answers that named either.
Who do people search for more?
Coleman, about 85% more searches than Napoleon
Who does AI mention more?
Coleman, mentioned in 4 of 5 answers, Napoleon in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top portable BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Napoleon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coleman and Napoleon were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Napoleon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gasmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about portable BBQ brands
5 answers
Asked ChatGPT
“Which portable BBQ brand should I buy?”
Asked ChatGPT
“What are the best portable BBQ brands?”
Asked ChatGPT
“What's the best portable BBQ brand for camping trips?”
Searched Google, AI Overview
“small bbq grill”
Searched Google, AI Overview
“camping bbq”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Coleman or Napoleon more popular in search?
This chart shows how often people search Google for Coleman and Napoleon by name. Each line represents a brand's share of searches for all five portable BBQ brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Coleman, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Coleman | Cuisinart | Napoleon | Gasmate |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 21.5% | 17.6% | 7.5% | 0.47% |
| Nov 2025 | 53.1% | 17.8% | 21.7% | 7% | 0.39% |
| Dec 2025 | 51.4% | 18.9% | 23.1% | 6.1% | 0.42% |
| Jan 2026 | 51.2% | 20.8% | 20.8% | 6.8% | 0.46% |
| Feb 2026 | 56.9% | 18.4% | 15.1% | 9.2% | 0.33% |
| Mar 2026 | 58.4% | 14.9% | 12.2% | 14.2% | 0.27% |
| Apr 2026 | 63.3% | 11.5% | 7.7% | 17.2% | 0.21% |
| May 2026 | 64.3% | 10.3% | 8.4% | 16.8% | 0.15% |
| Jun 2026 | 60.2% | 13.5% | 9.1% | 17% | 0.2% |
| Jul 2026 | 58.2% | 14.5% | 11.9% | 15.2% | 0.26% |
| Aug 2026 | 58.1% | 16.4% | 13.4% | 11.9% | 0.29% |
| Sep 2026 | 57.7% | 17.8% | 14.6% | 9.6% | 0.39% |
How has the Coleman and Napoleon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Napoleon took it in April 2026, Coleman took it in August 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among portable BBQ brands worldwide moved from 21.5% to 17.8%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Napoleon’s share of searches among portable BBQ brands worldwide moved from 7.5% to 9.6%, and its estimated monthly branded searches moved from 86.2K to 109K.
How did search popularity change for portable BBQ brands worldwide in September 2026?
2 changes
In September 2026, Coleman gained share of searches among portable BBQ brands worldwide, from 16.4% to 17.8%.
In September 2026, Napoleon lost share of searches among portable BBQ brands worldwide, from 11.9% to 9.6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Coleman’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among portable BBQ brands
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