Brandwave

How popular isHonda in search?

In September 2026, there were an estimated 11.8M branded searches for Honda worldwide which is down 5.9% over the last 12 months. Honda holds 74.9% estimated Share of Search among riding lawn mower brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda74.9%
  2. Husqvarna7%
  3. John Deere6.4%
  4. Ryobi5.2%
  5. Toro3.5%
  6. Kubota2.3%
  7. Greenworks0.58%
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Which riding lawn mower brands compete with Honda?

Honda against riding lawn mower brands worldwide, by month

Share of Search by month for Honda, Husqvarna, John Deere, Ryobi, Toro, Kubota. The figures are in the table below the chart.

View monthly share of search table
MonthHondaHusqvarnaJohn DeereRyobiToroKubotaGreenworks
Oct 202574.5%7.8%6%4.6%4%2.7%0.44%
Nov 202574.2%6.7%6.3%6.6%3.5%2.3%0.47%
Dec 202575.9%5.6%6.5%5.6%3.6%2.4%0.48%
Jan 202676.7%6.4%6.1%4.7%3.3%2.2%0.45%
Feb 202676.2%6.8%6.5%4.2%3.6%2.4%0.39%
Mar 202673.6%8%5.8%5.6%3.9%2.6%0.52%
Apr 202671.5%9.8%5.6%6.1%3.8%2.5%0.62%
May 202671.2%9.9%5.6%6.2%3.8%2.5%0.76%
Jun 202671.8%8.6%6%6.8%3.3%2.7%0.81%
Jul 202674.2%7.2%6.3%5.8%3.5%2.3%0.69%
Aug 202674.7%7%6.2%5.6%3.4%2.3%0.69%
Sep 202674.9%7%6.4%5.2%3.5%2.3%0.58%

  1. 1.Honda

    74.9%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share +0.2 points.

  2. 2.Husqvarna

    7%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share 0 points.

  3. 3.John Deere

    6.4%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Ryobi

    5.2%

    Held 4th. 825K estimated branded searches, -8.3% vs prior month. Share -0.4 points.

  5. 5.Toro

    3.5%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Kubota

    2.3%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Greenworks

    0.58%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between Honda and its closest rivals

Every comparison with Honda

How has branded search demand for Honda changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda worldwide fell from 12.5M to 11.8M.
  • Across the 12 months ending September 2026, Honda’s estimated Share of Search among riding lawn mower brands worldwide peaked at 76.7% in January 2026 and was lowest at 71.2% in May 2026.

How did search popularity change for riding lawn mower brands worldwide in September 2026?

  1. Honda’s estimated Share of Search among riding lawn mower brands worldwide has gained ground for 3 months in a row, from 71.8% to 74.9% in September 2026.

  2. Ryobi’s estimated Share of Search among riding lawn mower brands worldwide has lost ground for 3 months in a row, from 6.8% to 5.2% in September 2026.

  3. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  4. Estimated monthly branded searches for Toro worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  5. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  6. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

Where does Honda compete?

Honda is ranked in 50 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car brands1st of 856.2%Show ranking
SUV brands1st of 920.8%Show ranking
Windshield Replacement brands1st of 826.4%Show ranking
Power Steering Fluid brands1st of 727.3%Show ranking
Cpo brands1st of 827.3%Show ranking
Brakes And Rotors brands1st of 628.3%Show ranking
Cpo Inventory brands1st of 531.4%Show ranking
Brake Fluid brands1st of 732.2%Show ranking
Certified Pre Owned brands1st of 833%Show ranking
Valve Spring Compressor brands1st of 734.4%Show ranking
Motorcycle brands1st of 944.2%Show ranking
Replacement Wheels brands1st of 347.1%Show ranking
Motorcycle Gloves brands1st of 852.2%Show ranking
Timing Belt Replacement brands1st of 455.2%Show ranking
Inverter Generator brands1st of 756%Show ranking
Dirt Bikes brands1st of 556.5%Show ranking
Earth Auger brands1st of 756.6%Show ranking
Outboard Prices brands1st of 558%Show ranking
Boat Motors brands1st of 458%Show ranking
Outboard Fuel Tank brands1st of 458%Show ranking
Outboard Tachometer brands1st of 458%Show ranking
Outboard motor brands1st of 661.1%Show ranking
Plate Compactor brands1st of 763.5%Show ranking
Roof Basket brands1st of 865.4%Show ranking
Hover Mower brands1st of 567.8%Show ranking
Power Washer brands1st of 871.9%Show ranking
Push Mower brands1st of 672%Show ranking
Motorbike Battery brands1st of 474.2%Show ranking
Garden machinery brands1st of 674.3%Show ranking
Riding lawn mower brands1st of 774.9%Shown above
Weed Trimmer brands1st of 675%Show ranking
String trimmer brands1st of 876.3%Show ranking
Mower Cover brands1st of 577.2%Show ranking
Grass Cutter brands1st of 477.8%Show ranking
Mud Pump brands1st of 578%Show ranking
Lawn mower brands1st of 678.8%Show ranking
Line Trimmer brands1st of 579.2%Show ranking
Fire Pump brands1st of 680.8%Show ranking
Wood Splitter brands1st of 581.2%Show ranking
Walk Behind Mower brands1st of 681.4%Show ranking
Lawn Edger brands1st of 783%Show ranking
Post Driver brands1st of 783.5%Show ranking
Snow blower brands1st of 684.4%Show ranking
Diaphragm Pump brands1st of 784.9%Show ranking
Wacker Plate brands1st of 491.1%Show ranking
Generator accessories1st of 691.4%Show ranking
Snowblower brands1st of 492.8%Show ranking
Portable generator brands1st of 593%Show ranking
Generator brands1st of 695.7%Show ranking
Post Pounder brands1st of 399.9%Show ranking

How is Honda measured?

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • honda
  • honda accord
  • honda civic
  • honda motorcycle

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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