Brandwave

How popular isHonda in search?

In August 2026, there were an estimated 7.5M branded searches for Honda worldwide which held steady over the last 11 months. Honda holds 49.9% estimated Share of Search among outboard motor brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda49.9%
  2. Yamaha27.3%
  3. Suzuki22.3%
  4. Evinrude0.18%
  5. Mercury Marine0.18%
  6. Tohatsu0.18%
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Which outboard motor brands compete with Honda?

Honda against outboard motor brands worldwide, by month

Share of Search by month for Honda, Yamaha, Suzuki. The figures are in the table below the chart.

View monthly share of search table
MonthHondaYamahaSuzukiEvinrudeMercury MarineTohatsu
Oct 202547.6%26%26%0.12%0.17%0.12%
Nov 202547.6%26%26%0.09%0.14%0.09%
Dec 202547.6%26%26%0.09%0.12%0.09%
Jan 202647.6%26%26%0.09%0.14%0.09%
Feb 202650%27.3%22.4%0.1%0.15%0.1%
Mar 202645%30.1%24.6%0.11%0.16%0.11%
Apr 202649.9%27.3%22.4%0.15%0.18%0.12%
May 202649.9%27.3%22.3%0.15%0.18%0.15%
Jun 202649.9%27.3%22.3%0.18%0.18%0.15%
Jul 202649.9%27.3%22.3%0.18%0.18%0.15%
Aug 202649.9%27.3%22.3%0.18%0.18%0.18%
Sep 2026——————

  1. 1.Honda

    49.9%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Yamaha

    27.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Suzuki

    22.3%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Evinrude

    0.18%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mercury Marine

    0.18%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tohatsu

    0.18%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between Honda and its closest rivals

How has branded search demand for Honda changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Honda worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among outboard motor brands worldwide increased from 47.6% to 49.9%.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among outboard motor brands worldwide peaked at 50% in February 2026 and was lowest at 45% in March 2026.

How did search popularity change for outboard motor brands worldwide in August 2026?

  1. Estimated monthly branded searches for Evinrude worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Tohatsu worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  3. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Honda compete?

Honda is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands3rd of 914.3%Show ranking
Motorcycle brands1st of 932.9%Show ranking
Outboard motor brands1st of 649.9%Shown above
Garden machinery brands1st of 669.2%Show ranking
Lawn mower brands1st of 583.4%Show ranking
Generator accessories1st of 686.8%Show ranking
Portable generator brands1st of 592.6%Show ranking
Generator brands1st of 693.1%Show ranking

How is Honda measured?

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honda

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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