Brandwave

How popular isHonda in search?

In August 2026, there were an estimated 7.5M branded searches for Honda worldwide which held steady over the last 11 months. Honda holds 83.4% estimated Share of Search among lawn mower brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda83.4%
  2. Stihl9.2%
  3. Ryobi6.1%
  4. Greenworks1.2%
  5. Masport0.06%
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Which lawn mower brands compete with Honda?

Honda against lawn mower brands worldwide, by month

Share of Search by month for Honda, Stihl, Ryobi. The figures are in the table below the chart.

View monthly share of search table
MonthHondaStihlRyobiGreenworksMasport
Oct 202583.7%9.2%6.2%0.83%0.07%
Nov 202582.6%9.1%7.4%0.82%0.07%
Dec 202583.7%9.2%6.2%0.83%0.07%
Jan 202683.7%9.2%6.2%0.83%0.07%
Feb 202684.8%9.3%5.1%0.69%0.06%
Mar 202680.9%10.8%7.3%0.98%0.07%
Apr 202680.7%10.8%7.3%1.2%0.07%
May 202680.5%10.8%7.2%1.5%0.06%
Jun 202680.5%10.8%7.2%1.5%0.06%
Jul 202683.4%9.2%6.1%1.2%0.06%
Aug 202683.4%9.2%6.1%1.2%0.06%
Sep 2026—————

  1. 1.Honda

    83.4%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Stihl

    9.2%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ryobi

    6.1%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Greenworks

    1.2%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Masport

    0.06%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Honda and its closest rivals

How has branded search demand for Honda changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Honda worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among lawn mower brands worldwide peaked at 84.8% in February 2026 and was lowest at 80.5% in May 2026.

How did search popularity change for lawn mower brands worldwide in August 2026?

  1. Estimated monthly branded searches for Greenworks worldwide rose 48.6% over 11 measured months, from 74K to 110K in August 2026.

  2. Estimated monthly branded searches for Masport worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Honda compete?

Honda is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands3rd of 914.3%Show ranking
Motorcycle brands1st of 932.9%Show ranking
Outboard motor brands1st of 649.9%Show ranking
Garden machinery brands1st of 669.2%Show ranking
Lawn mower brands1st of 583.4%Shown above
Generator accessories1st of 686.8%Show ranking
Portable generator brands1st of 592.6%Show ranking
Generator brands1st of 693.1%Show ranking

How is Honda measured?

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honda

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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