Brandwave

How popular isHonda in search?

In August 2026, there were an estimated 7.5M branded searches for Honda worldwide which held steady over the last 11 months. Honda holds 92.6% estimated Share of Search among portable generator brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda92.6%
  2. Ryobi6.8%
  3. Firman0.27%
  4. Yamaha WaveRunner0.27%
  5. Champion0.04%
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Which portable generator brands compete with Honda?

Honda against portable generator brands worldwide, by month

Share of Search by month for Honda, Ryobi. The figures are in the table below the chart.

View monthly share of search table
MonthHondaRyobiFirmanYamaha WaveRunnerChampion
Oct 202592.7%6.8%0.28%0.22%0.03%
Nov 202591.3%8.2%0.27%0.18%0.03%
Dec 202592.7%6.8%0.28%0.18%0.04%
Jan 202692.6%6.8%0.34%0.18%0.03%
Feb 202693.9%5.6%0.28%0.19%0.03%
Mar 202691.3%8.2%0.27%0.18%0.04%
Apr 202691.3%8.2%0.27%0.18%0.04%
May 202691.3%8.2%0.27%0.22%0.04%
Jun 202691.2%8.2%0.27%0.27%0.04%
Jul 202692.6%6.8%0.22%0.34%0.04%
Aug 202692.6%6.8%0.27%0.27%0.04%
Sep 2026—————

  1. 1.Honda

    92.6%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ryobi

    6.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Firman

    0.27%

    Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.Yamaha WaveRunner

    0.27%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  5. 5.Champion

    0.04%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Honda and its closest rivals

How has branded search demand for Honda changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Honda worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among portable generator brands worldwide peaked at 93.9% in February 2026 and was lowest at 91.2% in June 2026.

How did search popularity change for portable generator brands worldwide in August 2026?

  1. In August 2026, Firman rose from 4th to 3rd among portable generator brands worldwide.

  2. In August 2026, Yamaha WaveRunner fell from 3rd to 4th among portable generator brands worldwide.

  3. Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

Where does Honda compete?

Honda is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands3rd of 914.3%Show ranking
Motorcycle brands1st of 932.9%Show ranking
Outboard motor brands1st of 649.9%Show ranking
Garden machinery brands1st of 669.2%Show ranking
Lawn mower brands1st of 583.4%Show ranking
Generator accessories1st of 686.8%Show ranking
Portable generator brands1st of 592.6%Shown above
Generator brands1st of 693.1%Show ranking

How is Honda measured?

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honda

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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