Brandwave

How popular isHonda in search?

In August 2026, there were an estimated 7.5M branded searches for Honda worldwide which held steady over the last 11 months. Honda holds 86.8% estimated Share of Search among generator accessories worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda86.8%
  2. Pulsar9.6%
  3. Generac1.9%
  4. Westinghouse1.3%
  5. Briggs & Stratton0.38%
  6. Champion0.03%
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Which generator accessories compete with Honda?

Honda against generator accessories worldwide, by month

Share of Search by month for Honda, Pulsar. The figures are in the table below the chart.

View monthly share of search table
MonthHondaPulsarGeneracWestinghouseBriggs & StrattonChampion
Oct 202586.9%9.6%1.6%1.6%0.38%0.03%
Nov 202587.2%9.6%1.3%1.6%0.32%0.03%
Dec 202587.5%9.6%1.3%1.3%0.21%0.03%
Jan 202684.9%9.3%4.2%1.2%0.31%0.03%
Feb 202688.8%8%1.6%1.3%0.26%0.03%
Mar 202687.1%9.6%1.6%1.3%0.47%0.03%
Apr 202687.3%9.6%1.1%1.3%0.71%0.03%
May 202687.2%9.6%1.1%1.3%0.86%0.03%
Jun 202687%9.6%1.6%1.3%0.58%0.03%
Jul 202688.3%7.9%1.9%1.3%0.48%0.03%
Aug 202686.8%9.6%1.9%1.3%0.38%0.03%
Sep 2026——————

  1. 1.Honda

    86.8%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Pulsar

    9.6%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  3. 3.Generac

    1.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Westinghouse

    1.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Briggs & Stratton

    0.38%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  6. 6.Champion

    0.03%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Honda and its closest rivals

How has branded search demand for Honda changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Honda worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among generator accessories worldwide peaked at 88.8% in February 2026 and was lowest at 84.9% in January 2026.

How did search popularity change for generator accessories worldwide in August 2026?

  1. In August 2026, Pulsar gained estimated Share of Search among generator accessories worldwide, from 7.9% to 9.6%.

  2. In August 2026, Honda lost estimated Share of Search among generator accessories worldwide, from 88.3% to 86.8%.

  3. Estimated monthly branded searches for Generac worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

  4. Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Honda compete?

Honda is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands3rd of 914.3%Show ranking
Motorcycle brands1st of 932.9%Show ranking
Outboard motor brands1st of 649.9%Show ranking
Garden machinery brands1st of 669.2%Show ranking
Lawn mower brands1st of 583.4%Show ranking
Generator accessories1st of 686.8%Shown above
Portable generator brands1st of 592.6%Show ranking
Generator brands1st of 693.1%Show ranking

How is Honda measured?

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honda

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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