Brandwave

How popular isHonda in search?

In August 2026, there were an estimated 7.5M branded searches for Honda worldwide which held steady over the last 11 months. Honda holds 93.1% estimated Share of Search among generator brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda93.1%
  2. Cummins3.1%
  3. Generac2.1%
  4. Westinghouse1.4%
  5. Briggs & Stratton0.41%
  6. Champion0.04%
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Which generator brands compete with Honda?

Honda against generator brands worldwide, by month

Share of Search by month for Honda, Cummins, Generac. The figures are in the table below the chart.

View monthly share of search table
MonthHondaCumminsGeneracWestinghouseBriggs & StrattonChampion
Oct 202593.1%3.1%1.7%1.7%0.41%0.03%
Nov 202593.5%3.1%1.4%1.7%0.34%0.03%
Dec 202593.9%3.1%1.4%1.4%0.23%0.04%
Jan 202690.8%3%4.5%1.3%0.33%0.03%
Feb 202693.6%3.1%1.7%1.4%0.28%0.03%
Mar 202693.3%3.1%1.7%1.4%0.51%0.04%
Apr 202693.6%3.1%1.1%1.4%0.76%0.04%
May 202693.5%3.1%1.1%1.4%0.92%0.04%
Jun 202693.2%3.1%1.7%1.4%0.62%0.04%
Jul 202693%3.1%2.1%1.4%0.5%0.04%
Aug 202693.1%3.1%2.1%1.4%0.41%0.04%
Sep 2026——————

  1. 1.Honda

    93.1%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Cummins

    3.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Generac

    2.1%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Westinghouse

    1.4%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Briggs & Stratton

    0.41%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  6. 6.Champion

    0.04%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Honda and its closest rivals

How has branded search demand for Honda changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Honda worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among generator brands worldwide peaked at 93.9% in December 2025 and was lowest at 90.8% in January 2026.

How did search popularity change for generator brands worldwide in August 2026?

  1. Generac’s estimated Share of Search among generator brands worldwide has gained ground for 3 months in a row, from 1.1% to 2.1% in August 2026.

  2. Briggs & Stratton’s estimated Share of Search among generator brands worldwide has lost ground for 3 months in a row, from 0.92% to 0.41% in August 2026.

  3. Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Honda compete?

Honda is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands3rd of 914.3%Show ranking
Motorcycle brands1st of 932.9%Show ranking
Outboard motor brands1st of 649.9%Show ranking
Garden machinery brands1st of 669.2%Show ranking
Lawn mower brands1st of 583.4%Show ranking
Generator accessories1st of 686.8%Show ranking
Portable generator brands1st of 592.6%Show ranking
Generator brands1st of 693.1%Shown above

How is Honda measured?

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honda

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How the Brand Demand Index is measured

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