Brandwave

How popular isHonda in search?

In September 2026, there were an estimated 11.8M branded searches for Honda worldwide which is down 5.9% over the last 12 months. Honda holds 84.4% estimated Share of Search among snow blower brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda84.4%
  2. Husqvarna7.9%
  3. Ryobi5.9%
  4. WORX0.87%
  5. Greenworks0.65%
  6. Troy-Bilt0.19%
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Which snow blower brands compete with Honda?

Honda against snow blower brands worldwide, by month

Share of Search by month for Honda, Husqvarna, Ryobi. The figures are in the table below the chart.

View monthly share of search table
MonthHondaHusqvarnaRyobiWORXGreenworksTroy-Bilt
Oct 202584.5%8.8%5.3%0.72%0.5%0.15%
Nov 202583.6%7.5%7.4%0.8%0.53%0.16%
Dec 202586.1%6.4%6.3%0.55%0.55%0.11%
Jan 202686.3%7.2%5.3%0.52%0.51%0.15%
Feb 202686.4%7.7%4.8%0.59%0.44%0.13%
Mar 202682.7%9%6.3%1.2%0.59%0.22%
Apr 202679.6%10.9%6.8%1.7%0.69%0.25%
May 202679.2%11.1%6.9%1.7%0.84%0.25%
Jun 202680.2%9.6%7.5%1.5%0.91%0.27%
Jul 202683.3%8.1%6.5%1.1%0.78%0.23%
Aug 202683.8%7.9%6.3%0.99%0.77%0.23%
Sep 202684.4%7.9%5.9%0.87%0.65%0.19%

  1. 1.Honda

    84.4%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share +0.6 points.

  2. 2.Husqvarna

    7.9%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share 0 points.

  3. 3.Ryobi

    5.9%

    Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -0.4 points.

  4. 4.WORX

    0.87%

    Held 4th. 121K estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  5. 5.Greenworks

    0.65%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  6. 6.Troy-Bilt

    0.19%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between Honda and its closest rivals

Every comparison with Honda

How has branded search demand for Honda changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda worldwide fell from 12.5M to 11.8M.
  • Across the 12 months ending September 2026, Honda’s estimated Share of Search among snow blower brands worldwide peaked at 86.4% in February 2026 and was lowest at 79.2% in May 2026.

How did search popularity change for snow blower brands worldwide in September 2026?

  1. In September 2026, Honda gained estimated Share of Search among snow blower brands worldwide, from 83.8% to 84.4%.

  2. Ryobi’s estimated Share of Search among snow blower brands worldwide has lost ground for 3 months in a row, from 7.5% to 5.9% in September 2026.

  3. WORX’s estimated Share of Search among snow blower brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.87% in September 2026.

  4. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  5. Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  6. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

Where does Honda compete?

Honda is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car brands1st of 856.2%Show ranking
SUV brands1st of 920.8%Show ranking
Motorcycle brands1st of 944.2%Show ranking
Dirt bikes brands1st of 460.1%Show ranking
Outboard motor brands1st of 661.1%Show ranking
Boat motors brands1st of 361.3%Show ranking
Inverter generator brands1st of 664.3%Show ranking
Power washer brands1st of 871.9%Show ranking
Garden machinery brands1st of 674.3%Show ranking
Push mower brands1st of 674.5%Show ranking
Plate compactor brands1st of 674.6%Show ranking
Riding lawn mower brands1st of 777.6%Show ranking
Lawn mower brands1st of 678.8%Show ranking
Snow blower brands1st of 684.4%Shown above
Walk behind mower brands1st of 584.7%Show ranking
Generator accessories1st of 691.4%Show ranking
Portable generator brands1st of 593%Show ranking

How is Honda measured?

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • honda
  • honda accord
  • honda civic
  • honda motorcycle

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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