Brandwave

Honda vs Skinny:Which is searched more?

In September 2026, Honda had more branded searches than Skinny among roof Basket brands worldwide. Honda was estimated to have 11.8M branded searches compared to Skinny’s 246K, and held a 65.4% Share of Search versus Skinny’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among roof Basket brands worldwide in September 2026Which is more popular in search, Honda or Skinny?
Honda65.4%11.8M searches
vs
Skinny1.4%246K searches

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Which is more popular in search, Honda or Skinny?

Compare the roof basket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Honda and Skinny among roof Basket brands worldwide, by month

Share of Search by month for Honda, Skinny. The figures are in the table below the chart.

View monthly share of search table
MonthHondaJeepSubaruThuleSkinnyCurtKuatRhino-Rack
Oct 202564.5%14.1%17.3%1.6%1.6%0.57%0.26%0.21%
Nov 202562.9%14.6%17.9%2%1.6%0.48%0.26%0.26%
Dec 202562.7%14.7%18%2%1.6%0.49%0.22%0.27%
Jan 202662%16.5%16.5%2.2%1.8%0.54%0.16%0.24%
Feb 202665.5%15.3%15.3%1.7%1.4%0.5%0.18%0.23%
Mar 202664.7%13.9%17%1.9%1.5%0.56%0.21%0.21%
Apr 202666.9%14.4%14.4%1.9%1.3%0.58%0.21%0.21%
May 202664.4%13.9%17%2.3%1.5%0.56%0.21%0.21%
Jun 202665.5%15.1%15.1%2%1.4%0.5%0.22%0.22%
Jul 202665%15.1%15.1%2.5%1.4%0.5%0.18%0.22%
Aug 202665.7%15%15%2%1.3%0.5%0.22%0.22%
Sep 202665.4%15.2%15.2%1.7%1.4%0.61%0.23%0.23%

How has the Honda and Skinny comparison changed over the last 12 months?

  • Honda was ahead of Skinny in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Honda’s estimated Share of Search among roof Basket brands worldwide moved from 64.5% to 65.4%, and its estimated monthly branded searches moved from 12.5M to 11.8M.
  • Across the 12 months ending September 2026, Skinny’s estimated Share of Search among roof Basket brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for roof Basket brands worldwide in September 2026?

  1. Estimated monthly branded searches for Skinny worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Other head-to-heads among roof Basket brands

How each brand is measured

Brandwave collects information about searches that people make online using Honda’s and Skinny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda

4 branded search terms

  • honda
  • honda accord
  • honda civic
  • honda motorcycle

Skinny

1 branded search term

  • skinny

How the Brand Demand Index is measured

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