How popular isSkinny in search?
In September 2026, there were an estimated 246K branded searches for Skinny worldwide which is down 18.3% over the last 12 months. Skinny holds 0.43% estimated Share of Search among bedside Table brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Skinny compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bedside Table brands | 3rd of 6 | 0.43% | Shown below |
| Tan Remover brands | 2nd of 6 | 1.4% | Show ranking |
| Work pants brands | 4th of 8 | 2% | Show ranking |
| Table Lamp brands | 6th of 7 | 2% | Show ranking |
| Ice Roller brands | 3rd of 3 | 12.8% | Show ranking |
| Snow Pants brands | 3rd of 5 | 17.6% | Show ranking |
| Sweet Chilli Sauce brands | 1st of 4 | 46.3% | Show ranking |
Which bedside Table brands compete with Skinny?
Share of Search by month for IKEA, Smart, Skinny. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Smart | Skinny | Blue | Habitat | Walnut |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.1% | 3.2% | 0.52% | 0.19% | 0.01% | <0.01% |
| Nov 2025 | 96.1% | 3.2% | 0.52% | 0.22% | 0.01% | <0.01% |
| Dec 2025 | 96.1% | 3.2% | 0.52% | 0.23% | 0.01% | <0.01% |
| Jan 2026 | 96% | 3.2% | 0.64% | 0.23% | 0.01% | <0.01% |
| Feb 2026 | 95.4% | 3.8% | 0.52% | 0.23% | 0.02% | <0.01% |
| Mar 2026 | 95.3% | 3.8% | 0.63% | 0.23% | 0.02% | <0.01% |
| Apr 2026 | 95.4% | 3.8% | 0.52% | 0.19% | 0.02% | <0.01% |
| May 2026 | 95.3% | 3.8% | 0.63% | 0.19% | 0.01% | <0.01% |
| Jun 2026 | 95.4% | 3.8% | 0.52% | 0.19% | 0.01% | <0.01% |
| Jul 2026 | 96.1% | 3.2% | 0.52% | 0.22% | 0.01% | <0.01% |
| Aug 2026 | 96.2% | 3.2% | 0.43% | 0.19% | 0.01% | <0.01% |
| Sep 2026 | 96.2% | 3.2% | 0.43% | 0.15% | 0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.2% | 55.6M | 0% | 0 points | |
| 2, held 2nd | 3.2% | 1.8M | 0% | 0 points | |
| 3, held 3rd | 0.43% | 246K | 0% | 0 points | |
| 4, held 4th | 0.15% | 88.8K | -18.2% | 0 points | |
| 5, held 5th | 0.01% | 8.1K | 0% | 0 points | |
| 6, held 6th | <0.01% | 330 | +6.5% | 0 points |
1.
IKEA96.2%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Smart3.2%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Skinny
0.43%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Blue0.15%
Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
Habitat0.01%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Walnut<0.01%
Held 6th. 330 estimated branded searches, +6.5% vs prior month. Share 0 points.
Compare search popularity between Skinny and its closest rivals
Every comparison with Skinny
28 comparisons
- Ariat vs Skinny
- Burton vs Skinny
- Carhartt vs Skinny
- Helly Hansen vs Skinny
- Kitsch vs Skinny
- Lululemon vs Skinny
- MINI vs Skinny
- Orange vs Skinny
- Purple vs Skinny
- Sephora vs Skinny
- Skinny vs Yellow
- IKEA vs Skinny
- Skinny vs Smart
- Skinny vs St.Tropez
- Skinny vs Volcom
- Heinz vs Skinny
- Blue Dragon vs Skinny
- Bondi Sands vs Skinny
- Blue vs Skinny
- Skinny vs Tanologist
- Dickies vs Skinny
- Mae Ploy vs Skinny
- Isle of Paradise vs Skinny
- Habitat vs Skinny
- Caterpillar vs Skinny
- Roxy vs Skinny
- Bisley vs Skinny
- Skinny vs Walnut
How has branded search demand for Skinny changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skinny worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Skinny’s estimated Share of Search among bedside Table brands worldwide held steady, from 0.52% to 0.43%.
How did search popularity change for bedside Table brands worldwide in September 2026?
4 changes
IKEA’s estimated Share of Search among bedside Table brands worldwide has gained ground for 3 months in a row, from 95.4% to 96.2% in September 2026.
Estimated monthly branded searches for Walnut worldwide fell 47.6% over 12 measured months, from 630 to 330 in September 2026.
Estimated monthly branded searches for Skinny worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.
How is Skinny measured?
Brandwave collects information about searches that people make online using Skinny’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- skinny
Who owns Skinny?
Skinny is owned by 
Spark New Zealand. Brandwave does not track any other brands owned by Spark New Zealand.
Do you work for Skinny? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Skinny your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.