Brandwave

How popular isHabitat in search?

In September 2026, there were an estimated 8.1K branded searches for Habitat worldwide which held steady over the last 12 months. Habitat holds 0.01% estimated Share of Search among homeware brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA87.8%
  2. Kmart NZ8.3%
  3. The Warehouse2.4%
  4. Farmers1.6%
  5. Habitat0.01%
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Where does Habitat compete?

Habitat is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Homeware brands5th of 50.01%Shown below
Curtain brands6th of 60.01%Show ranking

Which homeware brands compete with Habitat?

Habitat against homeware brands worldwide, by month

Share of Search by month for IKEA, Kmart NZ, The Warehouse, Habitat. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAKmart NZThe WarehouseFarmersHabitat
Oct 202584.3%11.6%2.3%1.8%0.01%
Nov 202584.2%11.6%2.3%1.8%0.01%
Dec 202581.8%13.7%2.7%1.8%0.01%
Jan 202684.1%11.6%2.8%1.5%0.01%
Feb 202683.9%11.5%2.8%1.8%0.01%
Mar 202683.8%11.6%2.8%1.8%0.01%
Apr 202683.3%11.5%3.4%1.8%0.01%
May 202683.8%11.6%2.8%1.8%0.01%
Jun 202685.4%9.9%2.8%1.9%0.01%
Jul 202683.8%11.6%2.8%1.8%0.01%
Aug 202685.9%9.8%2.3%1.9%0.01%
Sep 202687.8%8.3%2.4%1.6%0.01%

  1. 1.IKEA

    87.8%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Kmart NZ

    8.3%

    Held 2nd. 5.2M estimated branded searches, -17.6% vs prior month. Share -1.6 points.

  3. 3.The Warehouse

    2.4%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Farmers

    1.6%

    Held 4th. 1M estimated branded searches, -18% vs prior month. Share -0.3 points.

  5. 5.Habitat

    0.01%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Habitat and its closest rivals

Every comparison with Habitat

How has branded search demand for Habitat changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Habitat worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, Habitat’s estimated Share of Search among homeware brands worldwide held steady at 0.01%.

How did search popularity change for homeware brands worldwide in September 2026?

  1. In September 2026, IKEA gained estimated Share of Search among homeware brands worldwide, from 85.9% to 87.8%.

  2. In September 2026, Kmart NZ lost estimated Share of Search among homeware brands worldwide, from 9.8% to 8.3%.

  3. Estimated monthly branded searches for Farmers worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How is Habitat measured?

Brandwave collects information about searches that people make online using Habitat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • habitat homeware

Do you work for Habitat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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